Canadian Retailer - Spring 2014 - 26

ROUNDTABLE SERIES 2014

CHASE PAYMENTECH'S SANTO LIGOTTI ON MOBILE PAYMENTS:

Any challenges or opportunities related to mobile payments that are faced
by retailers are down to the systems that the retailer has in place. Our goal
is to be able to integrate the online world with the offline world in order to
ensure a seamless experience. We work with retailers and their partners and
vendors, and have discussions to find out what the best fit is for our clients.
Ultimately what we want, as the technology evolves, is to be able to look at
the systems that a retailer uses and integrate mobile payments into them
using the best solutions possible.

that and making it easier for them. If
you're doing this, you're going to continue meeting the customers' needs
and winning them over.
MC: How can Canadian retailers
best compete in the new omnichannel world?
Watanabe: It comes down to playing to your strengths without trying
to be all things to all people. Realize
the assets-your website, store locations, people, data-that your target
customers value and prioritize your
investments to create further differentiation. That's the role that omni
plays in terms of building a truly

the omnichannel world. Educate,
equip and empower your people.

integrated shopping experience-
that's our goal.

Carter: The Holy Grail is providing
that totally seamless experience with
our beautiful brand, wherever the customer's touching us. What we need
to get there is a better CRM with a
360-degree view of our customer,
wherever she is, and to continue
focusing on content to tell the story
of the brand beyond the product itself.

Versluis: Every retailer's greatest
strength is its people. Companies
everywhere are trying to reduce their
overheads. But, we can hire associates and train them better-that'll
save you money in the long run. It's
all going to be about educating staff
about the ways they can help customers better with all of these new tools.

Connell: We need to continue
focusing on our frontline resources,
and offering the training that our
store associates need to ensure that
they're delivering a knowledgeable experience for every customer,
every time, whether they're buying
online or picking up their package
in-store.

Simmonds: Our mission as a store
is to provide 'an excellent experience every time with engaged
employees'. People are the most
critical and underutilized asset in

For more information about the
Canadian Retailer 2014 Retail Roundtable series and ways to get involved
in an upcoming discussion, contact
cdnretailer@retailcouncil.org.

Help turn online
visitors into
online buyers.

1.888.317.9516
chasepaymentech.ca/rcc

Our ecommerce solutions are integrated with leading storefront
hosts and shopping cart applications, enabling you to accept online
payments - securely and easily. Plus, RCC members enjoy preferred
pricing* for their payment processing both online and instore.

*All applications are subject to credit approval and applicants must be an approved Retail Council of Canada member in good standing. ™Trademark of Chase Paymentech Solutions, LLC. Chase Paymentech Solutions authorized user. All other
trademarks, registered trademarks, product names and logos identiﬁ ed or mentioned herein are the property of Chase Paymentech Solutions, or their respective owners. © 2014 Chase Paymentech Solutions. All rights reserved.

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Canadian Retailer - Spring 2014

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