Mystore retailer'S Guide VOl. 11.2: marketing A p u b l i c At i o n o f The Voice of Independent Retail in Canada Developing relationships with customers helps increase traffic and loyalty to your store's brand. tips to Market on a Budget part 2 of 2 huMan-to-huMan relationships BY ROBERT PRICE i ndependent retailers know about changes in the commercial landscape as well as anybody. They are not just competing with big box stores or other independents in the neighbourhood. They're competing with online box stores, international independents and well-connected networks that allow artisans to sell directly to consumers. But going shopping still has allure, and retailers who can market themselves smartly have a better chance of standing out from the clutter and thriving. This Retailer's Guide offers more tips to help independent retailers hone their marketing program. www.retailcouncil.org/training/retailersguides SprinG 2015 | canadian retailer | 21http://www.retailcouncil.org/training/retailersguides