RETAIL CURRENTS GOT A BEEF WITH THIS? According to Farm Credit Canada, beef consumption is either static or declining throughout much of the developed world. BEEF CONSUMPTION CHICKEN CONSUMPTION 69% 28% 30 YEARS AGO In Canada, per capita beef consumption is down about 28% over the last 30 years, while per capita chicken consumption is up about 69%. TODAY 30 YEARS AGO TODAY What other trends are affecting beef? When predicting their future purchases five years from now, consumers anticipate they will be eating more chicken, and less beef, pork and lamb. Canadian meat consumers feel that fish (77%) and chicken (66%) are the healthiest proteins. Source: Leger, for Alberta Livestock and Meat Agency 8| CANADIAN RETAILER | THE FOOD & GROCERY ISSUE Beef purchasing is most common in Alberta, pork is most common in the Atlantic provinces. More than half of Canadian meat consumers purchase meat that's already cooked and ready to eat.http://www.longos.com