A PU B LICATION OF RE TAIL COU NCIL OF CANADA SU MMER 2013 $ 4 . 95 THE POWER OF MOBILE Today’s consumer has greater access to information and more ways to interact with companies than ever before. The opportunity for retailers is in leveraging all available channels to deepen the relationship and enhance the customer experience. TODAY’S CONSUMER 16 RETAIL MARKETING ROUNDTABLE 20 STATE OF CANADIAN E-COMMERCE 32 OWNING THE BRAND 36 INSIDE: READ MYSTORE COVERAGE STARTING ON PAGE 23