Canadian Retailer - Summer 2014 - 3

CANADIAN RETAILER

Summer 2014

FOOD FOR THOUGHT
FOOD FOR THOUGHT
The Canadian food and grocery sector continues to change at a pace that's perhaps quicker than
any other. We brought together some of the country's leading grocers to discuss the current state
of food and grocery and the related challenges and the opportunities. PAG 10
PAGE

FEATURES
ROUNDTABLE SERIES 2014

ECONOMIC OUTLOOK

10 FOOD FOR THOUGHT: THE STATE OF
CANADIAN GROCERY

23 UNSURE ABOUT THE FUTURE start to become
As consumers around the world

The Canadian grocery industry is a highly competitive landscape that continues to change and evolve
at a mesmerizing pace. We brought together some
of the country's leading grocers to discuss the challenges and opportunities with respect to servicing
the Canadian consumer today and moving forward.

more optimistic about the future, a pervading lack
of confidence at home means that Canadians are
maintaining a cautious outlook concerning their
finances and job prospects.
RETAIL PROFILE

26 EDUCATION LEADING TO ORGANIC GROWTH

As an increasing number of consumers seek
healthier food and supplement choices for their
families, the natural health product market
is booming. And, despite the market nearing
saturation, retailers who can engage and educate
with superior service will continue to succeed,
differentiating themselves from the rest.

SOCIAL MARKETING

16 Facebook Canada's Managing Director, Jordan

DRIVING SALES WITH PERSONALIZED ADVERTISING

Banks, talks about the ways today's technology is
helping retailers develop deeper relationships with
customers through personalized marketing
and advertising.
MYSTORE: RETAILER'S GUIDE

PERFORMANCE-AT-RETAIL

30 THE TOTAL RETAIL PACKAGE firm, The Central
Canadian performance-at-retail

COME ONE, COME ALL

19 Carefully planning, organizing and executing

compelling in-store events can help draw traffic for
retailers. It can also generate increased sales for
those who can make the most of the opportunity.
This Retailer's Guide highlights ways to squeeze a
better return on investment from in-store events.

A PU B LICATION OF RE TAIL COU NCIL OF CANADA SU MME R 2014 $ 4 . 95

Group, understands that well-designed packaging
and displays, though important, aren't enough to
move product out the door. Playing in their 4,000
square-foot ROI Lab helps determine the other factors in the consumer's decision-making process.

DEPARTMENTS
37 ADVERTISER'S INDEX
38 RETAIL QUICK TIPS

COVER

PM# 40064978

4 PUBLISHER'S DESK
6 RETAIL CURRENTS

2014 FOOD & GROCERY
ROUNDTABLE
SP

INSIDE THIS ISSUE:

Page 10

EC

IAL

F E AT U

FACEBOOK'S JORDAN BANKS 16
* ECONOMIC OUTLOOK 23 * HEALTH FOOD
AND ORGANICS 26 * THE ROI LAB 30

RE

Photo by fcafotodigital

READ: MYSTORE COVERAGE STARTING ON PAGE 19

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Canadian Retailer - Summer 2014

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