Canadian Retailer - Summer 2014 - 6

RETAIL CURRENTS

ANNIVERSARIES

WHERE'S THE LOYALTY?

Harry Rosen turns 60

Upscale menswear retailer Harry Rosen will be renovating and
expanding several of its stores throughout 2014 as it celebrates
its 60th anniversary. These renovations and expansions will take
place over the next three years, which includes two new locations
at Ottawa's Rideau Centre and at Toronto's Sherway Gardens.

Nielsen knows loyalty, and it knows research.
It recently found that nearly all Canadian
shoppers participate in loyalty programs, but
their habits and attitudes around loyalty cannot be generalized in the same way.
97% - Nearly every Canadian
participates in a loyalty program,
up 3% from 2008.

SOCIAL MEDIA STATS

Amid the continual growth of social media and the sites that allow retailers and customers to engage, share and post, here some
recent stats to ponder:
Pinterest

Instagram

* Social site that's all about
* Social sharing site built
discovery
around pictures, and now 15
* Largest opportunities to ensecond videos
gage are around fashion, cook- * Many brands participate
ing, crafts, décor and health
through hashtags and posting images that resonate with
83% - Percentage
customers
of active users who
are female
Twitter

The number of active users on
Instagram

* Micro-blogging social site that
limits each post to 140 characters Google+
* Social network built by
* Largest penetration is in the
Google that allows brands and
U.S., with popularity quickly
users to build circles
spreading
* Not as many brands active,
but those that are seem to be
great fits with large followings
The number of messages that
are Tweeted every second

25-35

Facebook

* Social sharing site that has
more than 1 billion users
worldwide

* Users share more than 1 million links every 20 minutes

6 - The number of loyalty cards
the average Canadian consumer
has, carrying 3 of them in their
wallet at all times.

The average age of the most
active users
LinkedIn

* Business oriented social
networking site
* Participating brands are corporate brands providing potential
and current associates with a
place to network and connect

2

2nd - When it comes to loyalty
program importance, grocery
products (42%) come second only
to gasoline (53%).

8 in 10 - Number of grocery cardholders
who always use their cards.
Nearly half - Number of
Canadian consumers who are
more likely to shop at a store
that offers a loyalty program.

1 in 5 - Number of consumers who will
switch to, or shop more often in, a store
because it offers a loyalty program.

+

More than a quarter - Number of
consumers who choose "free stuff"
over reward points.

7 out of 10 - Number of consumers who
redeem incentives.

BEST OF THE BEST

Big Canadian brands

Three Canadian retailers-Shoppers Drug Mart, Lululemon Athletica and Canadian Tire-have made it into
this year's top 50 list of retail brands in North America.
Interbrand, which publishes an annual list of the top
retailers based on metrics that are linked to their finan6|

cial performance and competitive profile, placed Walmart at the top of its 2014 list, followed closely by Home
Depot and Target.
Shoppers Drug Mart ranked #28, Lululemon Athletica #29 and Canadian Tire #38.

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Canadian Retailer - Summer 2014

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