GROCERY GETS SOCIAL Smart use of social platforms helping retailers develop deeper understanding of their customers INSIDE: Future of e-grocery 16 Canada's ethnic consumer 22 Health and Wellness 26 International Innovation 30 A PU B LIC ATION OF RE TAIL COU NCIL OF C ANADA SU MMER 2016 $ 4. 95 T H E GRO C E RY I S S U E