MOBILE Canadians love their mobile devices. What we use them for and how we use them is arming retail marketers everywhere, informing their strategies, allowing them to curate personalized messaging to current and potential customers. STATISTICS COMPILED BY STUART FOXMAN SMARTPHONE PENETRATION Wireless networks cover about 20% of Canada's land mass and reach 99% of Canadians, representing more than 30 million Canadian wireless phone subscribers. Source: CRTC FAST CONNECTIONS AND DATA TRAFFIC Canadians enjoy the 2nd fastest average mobile connection speeds in the world. Source: Cisco DATA TRAFFIC Globally, the increased use of smartphones, rising numbers of mobile internet users and faster mobile connection speeds have combined to deliver a 50% year-over-year increase in data traffic volumes. Total data traffic around the world exceeds 7 billion gigabytes each month. The average smartphone accesses nearly 2GB of data every month. More than half of the world's web traffic now comes from mobile phones. Source: We Are Social and Hootsuite 24 | CANADIAN RETAILER | THE MARKETING ISSUE