Canadian Retailer - The Marketing Issue - 25

MOBILE TRANSACTIONS
SMARTPHONE USES AND APPS
The percentage of
social media users
who access social networks on their
mobile phone. About one-third of the
population regularly watches video
on their smartphones.
Source: eMarketer

THE RISE OF PHABLETS
An increasing number of
Canadians are replacing their
old smartphones with "phablets" that
deliver richer user experiences because
of their large screens. Phablet adoption
in Canada grew by 26% in 2016.

More than one in five of the world's
population shopped online using their
mobile phones in the past 30 days.
Source: We Are Social and Hootsuite

MOBILE PAYMENTS
Percentage of smartphone users who actively
use their smartphone as a mobile payment
system. Of those using a mobile wallet, 13% use it as
their primary method of payment where possible, while
44% use it as a secondary method of payment.
Source: Nielsen Canada

GLOBAL GROWTH

Source: Flurry

Mobile devices will account for
75% of Internet use globally in
2017 and 79% in 2018, up from 68%
in 2016.

TEXT MESSAGING

Source: Zenith, Mobile Advertising Forecast

The number of
messages sent
by Canadians via SMS and
MMS every year.
Source: CRTC

MOBILE AD SPENDS
Mobile ad spend
is expected
to overtake desktop
advertising spend in
2017, increasing its
share of global internet
advertising to 52%,
from 44%. In 2018 the
global mobile ad spend
is forecast at $134
billion U.S.-more than
spent on newspaper,
magazine, movie and
out-of-home combined.
Source: Zenith, Mobile
Advertising Forecast

BEDTIME COMPANION
Percentage of smartphone
users who regularly sleep
with their phones nearby, and 23%
(44% for millennials) have fallen
asleep with their phone in hand.
34% of millennials sleep with their
phone on their bed. 36% of people
wake up thinking about their
phone, compared to 17% who are
thinking about coffee and 10% who
think about their significant other.
Source: Bank of America

www.retailcouncil.org/cdnretailer

PHONE ADDICTION SYMPTOMS
A study of UBC students
found that the smartphone
pings, vibrations and alerts are causing
symptoms typically associated with
attention-deficit/hyperactivity disorder,
i.e. fidgeting, distraction, restlessness and
trouble focusing. The study also found that
one in ten respondents are so addicted to
their phones that they even check them
during sex (not right after-in the midst).
Source: University of British Columbia and the University
of Virginia study

THE MARKETING ISSUE

| CANADIAN RETAILER | 2 5



http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - The Marketing Issue

Publisher’s Desk
Retail Currents
Under the Banner
Retail: At Issue
Canada Post Wins Prestigious ‘Retail Innovation’ Award
Read a Flyer: Read a Consumer
Millennial Engagement
The Alliance With the Mostest
Evolving With the Times
Social Nation
Marketing to Millennials— Every Segment of Them
Big Data Represents Big Opportunities for 21st Century Retail
Advertisers’ Index
Canadian Retailer - The Marketing Issue - Intro
Canadian Retailer - The Marketing Issue - cover1
Canadian Retailer - The Marketing Issue - cover2
Canadian Retailer - The Marketing Issue - 3
Canadian Retailer - The Marketing Issue - Publisher’s Desk
Canadian Retailer - The Marketing Issue - 5
Canadian Retailer - The Marketing Issue - 6
Canadian Retailer - The Marketing Issue - Retail Currents
Canadian Retailer - The Marketing Issue - Under the Banner
Canadian Retailer - The Marketing Issue - 9
Canadian Retailer - The Marketing Issue - Retail: At Issue
Canadian Retailer - The Marketing Issue - 11
Canadian Retailer - The Marketing Issue - Canada Post Wins Prestigious ‘Retail Innovation’ Award
Canadian Retailer - The Marketing Issue - insert1
Canadian Retailer - The Marketing Issue - insert2
Canadian Retailer - The Marketing Issue - 13
Canadian Retailer - The Marketing Issue - 14
Canadian Retailer - The Marketing Issue - 15
Canadian Retailer - The Marketing Issue - 16
Canadian Retailer - The Marketing Issue - 17
Canadian Retailer - The Marketing Issue - 18
Canadian Retailer - The Marketing Issue - 19
Canadian Retailer - The Marketing Issue - Read a Flyer: Read a Consumer
Canadian Retailer - The Marketing Issue - 21
Canadian Retailer - The Marketing Issue - 22
Canadian Retailer - The Marketing Issue - 23
Canadian Retailer - The Marketing Issue - 24
Canadian Retailer - The Marketing Issue - 25
Canadian Retailer - The Marketing Issue - Millennial Engagement
Canadian Retailer - The Marketing Issue - 27
Canadian Retailer - The Marketing Issue - 28
Canadian Retailer - The Marketing Issue - 29
Canadian Retailer - The Marketing Issue - 30
Canadian Retailer - The Marketing Issue - 31
Canadian Retailer - The Marketing Issue - 32
Canadian Retailer - The Marketing Issue - 33
Canadian Retailer - The Marketing Issue - The Alliance With the Mostest
Canadian Retailer - The Marketing Issue - 35
Canadian Retailer - The Marketing Issue - 36
Canadian Retailer - The Marketing Issue - 37
Canadian Retailer - The Marketing Issue - Evolving With the Times
Canadian Retailer - The Marketing Issue - 39
Canadian Retailer - The Marketing Issue - 40
Canadian Retailer - The Marketing Issue - 41
Canadian Retailer - The Marketing Issue - Social Nation
Canadian Retailer - The Marketing Issue - 43
Canadian Retailer - The Marketing Issue - 44
Canadian Retailer - The Marketing Issue - 45
Canadian Retailer - The Marketing Issue - Marketing to Millennials— Every Segment of Them
Canadian Retailer - The Marketing Issue - 47
Canadian Retailer - The Marketing Issue - 48
Canadian Retailer - The Marketing Issue - Big Data Represents Big Opportunities for 21st Century Retail
Canadian Retailer - The Marketing Issue - 50
Canadian Retailer - The Marketing Issue - 51
Canadian Retailer - The Marketing Issue - 52
Canadian Retailer - The Marketing Issue - 53
Canadian Retailer - The Marketing Issue - Advertisers’ Index
Canadian Retailer - The Marketing Issue - cover3
Canadian Retailer - The Marketing Issue - cover4
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