Canadian Retailer - The Marketing Issue - 3
CANADIAN RETAILER THE MARKETING ISSUE 2017
FEATURES
INDUSTRY AWARDS
12 CANADA POST WINS PRESTIGIOUS
'RETAIL INNOVATION' AWARD
The groundbreaking convenience-focused concept,
launched by Canada's postal service, could revolutionize the e-commerce industry.
DIRECT MARKETING
20 READ A FLYER: READ A CONSUMER
We've talked about the death of the flyer, and yet
they persist. They're alive and evolving into a better
way of understanding shoppers.
MARKETING ROUNDTABLE
20
26 MILLENNIAL ENGAGEMENT
It's no secret the power that the millennial generation
represents. But what are retail marketers doing to
engage them, and how are they leveraging all of the
available tools to tell them the story of their brands?
COLLABOR ATION & PARTNERSHIPS
34 THE ALLIANCE WITH THE MOSTEST
Shopping mall landlords and retail tenants have
formed unique partnerships, working together and
leveraging the strengths of the other to increase
traffic to their destinations and sales per square-foot.
34
42
BR AND EVOLUTION
38 EVOLVING WITH THE TIMES
In an oft uncertain sector and constantly changing
landscape, there are lessons to be learned through
the evolution of the Interac brand.
SOCIAL MARKETING
42 SOCIAL NATION
46
How savvy retailers are harnessing the power of
social media marketing and what it means for the
future of your business.
CONSUMER DEMOGR APHICS
46 MARKETING TO MILLENNIALS-
EVERY SEGMENT OF THEM
Millennials are fast becoming the most influential
consumers today. As such, retailers are hard pressed
to figure out an audience that can be mercurial,
discerning and demanding, among other attributes.
49
DATA AND INTELLIGENCE
49 BIG DATA REPRESENTS BIG OPPORTUNITIES
FOR 21ST CENTURY RETAIL
Big Data is important in every industry, but perhaps
none as much as retail which, at its core, has
always been about predicting the behaviour of the
customer-what will they buy, when, and at what
price point?
DEPARTMENTS
4 PUBLISHER'S DESK
7 RETAIL CURRENTS
8 UNDER THE BANNER
10 RETAIL: AT ISSUE
54 ADVERTISERS' INDEX
ON THE COVER
Artwork by Scope Media
www.retailcouncil.org/cdnretailer
THE MARKETING ISSUE
| CANADIAN RETAILER | 3
http://www.retailcouncil.org/cdnretailer
Table of Contents for the Digital Edition of Canadian Retailer - The Marketing Issue
Publisher’s Desk
Retail Currents
Under the Banner
Retail: At Issue
Canada Post Wins Prestigious ‘Retail Innovation’ Award
Read a Flyer: Read a Consumer
Millennial Engagement
The Alliance With the Mostest
Evolving With the Times
Social Nation
Marketing to Millennials— Every Segment of Them
Big Data Represents Big Opportunities for 21st Century Retail
Advertisers’ Index
Canadian Retailer - The Marketing Issue - Intro
Canadian Retailer - The Marketing Issue - cover1
Canadian Retailer - The Marketing Issue - cover2
Canadian Retailer - The Marketing Issue - 3
Canadian Retailer - The Marketing Issue - Publisher’s Desk
Canadian Retailer - The Marketing Issue - 5
Canadian Retailer - The Marketing Issue - 6
Canadian Retailer - The Marketing Issue - Retail Currents
Canadian Retailer - The Marketing Issue - Under the Banner
Canadian Retailer - The Marketing Issue - 9
Canadian Retailer - The Marketing Issue - Retail: At Issue
Canadian Retailer - The Marketing Issue - 11
Canadian Retailer - The Marketing Issue - Canada Post Wins Prestigious ‘Retail Innovation’ Award
Canadian Retailer - The Marketing Issue - insert1
Canadian Retailer - The Marketing Issue - insert2
Canadian Retailer - The Marketing Issue - 13
Canadian Retailer - The Marketing Issue - 14
Canadian Retailer - The Marketing Issue - 15
Canadian Retailer - The Marketing Issue - 16
Canadian Retailer - The Marketing Issue - 17
Canadian Retailer - The Marketing Issue - 18
Canadian Retailer - The Marketing Issue - 19
Canadian Retailer - The Marketing Issue - Read a Flyer: Read a Consumer
Canadian Retailer - The Marketing Issue - 21
Canadian Retailer - The Marketing Issue - 22
Canadian Retailer - The Marketing Issue - 23
Canadian Retailer - The Marketing Issue - 24
Canadian Retailer - The Marketing Issue - 25
Canadian Retailer - The Marketing Issue - Millennial Engagement
Canadian Retailer - The Marketing Issue - 27
Canadian Retailer - The Marketing Issue - 28
Canadian Retailer - The Marketing Issue - 29
Canadian Retailer - The Marketing Issue - 30
Canadian Retailer - The Marketing Issue - 31
Canadian Retailer - The Marketing Issue - 32
Canadian Retailer - The Marketing Issue - 33
Canadian Retailer - The Marketing Issue - The Alliance With the Mostest
Canadian Retailer - The Marketing Issue - 35
Canadian Retailer - The Marketing Issue - 36
Canadian Retailer - The Marketing Issue - 37
Canadian Retailer - The Marketing Issue - Evolving With the Times
Canadian Retailer - The Marketing Issue - 39
Canadian Retailer - The Marketing Issue - 40
Canadian Retailer - The Marketing Issue - 41
Canadian Retailer - The Marketing Issue - Social Nation
Canadian Retailer - The Marketing Issue - 43
Canadian Retailer - The Marketing Issue - 44
Canadian Retailer - The Marketing Issue - 45
Canadian Retailer - The Marketing Issue - Marketing to Millennials— Every Segment of Them
Canadian Retailer - The Marketing Issue - 47
Canadian Retailer - The Marketing Issue - 48
Canadian Retailer - The Marketing Issue - Big Data Represents Big Opportunities for 21st Century Retail
Canadian Retailer - The Marketing Issue - 50
Canadian Retailer - The Marketing Issue - 51
Canadian Retailer - The Marketing Issue - 52
Canadian Retailer - The Marketing Issue - 53
Canadian Retailer - The Marketing Issue - Advertisers’ Index
Canadian Retailer - The Marketing Issue - cover3
Canadian Retailer - The Marketing Issue - cover4
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