Canadian Retailer - Store 2013 - 34
STORE 2013 ERA AWARDS
CORPORATE SOCIAL RESPONSIBILITY LARGE-SIZE RETAILER
A SPORTING GESTURE
Sporting goods retailer donates more
than $2-million to kids fighting cancer
IN 1998, Sporting Life held its first annual Sporting Life 10k
event—a run that was initiated to allow patrons of Sporting Life the
opportunity to run in an important community event that helped
local charities and foundations in need. 1,200 runners turned out
on that day with $1 from every entry fee going to charity.
15 years later, the event has grown to include more than 27,000
runners. And, in 2012, the company decided that for the first time
ever, all of the proceeds of the event would go directly to charity.
“The owners and management of Sporting
Life felt that in order to truly meet their objectives, more dollars needed to go directly to
charity rather than to third party race organizers,” explains John Roe, director of marketing,
advertising and social media, Sporting Life.
sible by our communities and the generous support of donors and volunteers. It means so much
to the entire Sporting Life team. In fact, since
2003, co-owners Brian McGrath and David Russell regularly reach out to engage our vendors
for their participation. We want as many people
as possible to be involved. The children are the
ones who benefit from the generosity.”
Taking control to give more
To ensure that Sporting Life owners and
management could, indeed, give more, the
company made the decision in 2012 to take
ownership of the run and hire a new race director, resulting in 100 per cent of net proceeds
from the run going directly to charity.
“This decision was made in consultation
with the owners and management of Sporting
Life locations,” says Roe. “It was pretty much
unanimous that we alter how the event was run
so it could have greater impact for the kids at
Camp Ooch.”
Camp Ooch is Sporting Life’s charity of choice, and benefactor of the donated proceeds from the run. Camp Oochigeas is
a summer camp that offers year-round programs for children
affected by childhood cancer. Through these programs, Camp
Oochigeas provides fun and meaningful experiences to approximately 800 children affected by cancer each year at no
cost to their families. A number that Roe would like to see increase year-over-year.
“The goal of our campaign last year was simple—to raise more
dollars for the kids at Camp Ooch than we had ever raised before.
These kids are sick, but their spirit and their determination and
their love for life is inspiring. We’re doing our best to help.”
More to give
A record 23,000 runners turned out last year, helping raise
more than $2.1-million for Camp Ooch—an accomplishment that
Roe appreciates in full.
“This is really amazing,” he says. “All of this has been made pos-
34 |
canadian retailer | store 2013 | www.retailcouncil.org/cdnretailer
100% of event net proceeds go to charity.
Though the success of the 2012 Sporting Life
10k event was immense, Roe believes that the
company can do more and urges his colleagues
and partners to raise even more money for the
Camp Ooch kids in 2013.
“I think we can safely say that we’re expecting somewhere in the region of 27,000
runners to come out and join us at this year’s
event,” he says confidently.
Aided by newly formed partnerships with the
Toronto Star, Pattison/One Stop Media, CP24
and Nike Canada, Sporting Life is hoping to
raise even more money this year with a target
of $2.4-million.
“This event just keeps growing,” says Roe.
“It’s such a great cause and a fantastic community-building event. I don’t see why we
wouldn’t be able to build on our success every
year, indefinitely.”
http://www.retailcouncil.org/cdnretailer
Canadian Retailer - Store 2013
Table of Contents for the Digital Edition of Canadian Retailer - Store 2013
PUBLISHER’S DESK
RETAIL CURRENTS
RETAIL: AT ISSUE
STORE 2013—EVOLUTION OF RETAIL
AWARDS OF DISTINCTION
EXCELLENCE IN RETAIL AWARDS
CONFERENCE INSIGHTS
RETAIL AS A CAREER SCHOLARSHIPS
LIBRIS AWARDS
GRAND PRIX AWARDS
TABLETS CHANGING THE RETAIL EXPERIENCE
MYSTORE AS UNIQUE AS MY STORE
RETAIL COUNCIL OF CANADA—CELEBRATING 50 YEARS OF RETAIL INSPIRATION, INNOVATION AND GROWTH
50 YEARS STRONG: MOMENTOUS MOMENTS IN RECENT CANADIAN RETAILING HISTORY
STANDING UP FOR RETAILERS’ RIGHTS
CANADIAN E-COMMERCE INNOVATORS: THINKING OUTSIDE THE STORE
THE FUTURE OF RETAIL
ADVERTISERS’ INDEX
RETAIL QUICK TIPS
Canadian Retailer - Store 2013 - cover1
Canadian Retailer - Store 2013 - cover2
Canadian Retailer - Store 2013 - 3
Canadian Retailer - Store 2013 - 4
Canadian Retailer - Store 2013 - 5
Canadian Retailer - Store 2013 - PUBLISHER’S DESK
Canadian Retailer - Store 2013 - 7
Canadian Retailer - Store 2013 - RETAIL CURRENTS
Canadian Retailer - Store 2013 - 9
Canadian Retailer - Store 2013 - 10
Canadian Retailer - Store 2013 - 11
Canadian Retailer - Store 2013 - RETAIL: AT ISSUE
Canadian Retailer - Store 2013 - 13
Canadian Retailer - Store 2013 - 14
Canadian Retailer - Store 2013 - STORE 2013—EVOLUTION OF RETAIL
Canadian Retailer - Store 2013 - AWARDS OF DISTINCTION
Canadian Retailer - Store 2013 - 17
Canadian Retailer - Store 2013 - 18
Canadian Retailer - Store 2013 - 19
Canadian Retailer - Store 2013 - 20
Canadian Retailer - Store 2013 - 21
Canadian Retailer - Store 2013 - 22
Canadian Retailer - Store 2013 - 23
Canadian Retailer - Store 2013 - 24
Canadian Retailer - Store 2013 - 25
Canadian Retailer - Store 2013 - 26
Canadian Retailer - Store 2013 - 27
Canadian Retailer - Store 2013 - 28
Canadian Retailer - Store 2013 - 29
Canadian Retailer - Store 2013 - 30
Canadian Retailer - Store 2013 - 31
Canadian Retailer - Store 2013 - 32
Canadian Retailer - Store 2013 - EXCELLENCE IN RETAIL AWARDS
Canadian Retailer - Store 2013 - 34
Canadian Retailer - Store 2013 - 35
Canadian Retailer - Store 2013 - 36
Canadian Retailer - Store 2013 - 37
Canadian Retailer - Store 2013 - 38
Canadian Retailer - Store 2013 - 39
Canadian Retailer - Store 2013 - 40
Canadian Retailer - Store 2013 - 41
Canadian Retailer - Store 2013 - 42
Canadian Retailer - Store 2013 - 43
Canadian Retailer - Store 2013 - 44
Canadian Retailer - Store 2013 - 45
Canadian Retailer - Store 2013 - CONFERENCE INSIGHTS
Canadian Retailer - Store 2013 - 47
Canadian Retailer - Store 2013 - 48
Canadian Retailer - Store 2013 - 49
Canadian Retailer - Store 2013 - RETAIL AS A CAREER SCHOLARSHIPS
Canadian Retailer - Store 2013 - 51
Canadian Retailer - Store 2013 - 52
Canadian Retailer - Store 2013 - LIBRIS AWARDS
Canadian Retailer - Store 2013 - 54
Canadian Retailer - Store 2013 - 55
Canadian Retailer - Store 2013 - 56
Canadian Retailer - Store 2013 - 57
Canadian Retailer - Store 2013 - GRAND PRIX AWARDS
Canadian Retailer - Store 2013 - 59
Canadian Retailer - Store 2013 - 60
Canadian Retailer - Store 2013 - 61
Canadian Retailer - Store 2013 - 62
Canadian Retailer - Store 2013 - 63
Canadian Retailer - Store 2013 - 64
Canadian Retailer - Store 2013 - 65
Canadian Retailer - Store 2013 - 66
Canadian Retailer - Store 2013 - 67
Canadian Retailer - Store 2013 - 68
Canadian Retailer - Store 2013 - 69
Canadian Retailer - Store 2013 - 70
Canadian Retailer - Store 2013 - 71
Canadian Retailer - Store 2013 - 72
Canadian Retailer - Store 2013 - 73
Canadian Retailer - Store 2013 - 74
Canadian Retailer - Store 2013 - 75
Canadian Retailer - Store 2013 - 76
Canadian Retailer - Store 2013 - TABLETS CHANGING THE RETAIL EXPERIENCE
Canadian Retailer - Store 2013 - 78
Canadian Retailer - Store 2013 - 79
Canadian Retailer - Store 2013 - 80
Canadian Retailer - Store 2013 - MYSTORE AS UNIQUE AS MY STORE
Canadian Retailer - Store 2013 - 82
Canadian Retailer - Store 2013 - 83
Canadian Retailer - Store 2013 - 84
Canadian Retailer - Store 2013 - RETAIL COUNCIL OF CANADA—CELEBRATING 50 YEARS OF RETAIL INSPIRATION, INNOVATION AND GROWTH
Canadian Retailer - Store 2013 - 50 YEARS STRONG: MOMENTOUS MOMENTS IN RECENT CANADIAN RETAILING HISTORY
Canadian Retailer - Store 2013 - 87
Canadian Retailer - Store 2013 - 88
Canadian Retailer - Store 2013 - 89
Canadian Retailer - Store 2013 - 90
Canadian Retailer - Store 2013 - 91
Canadian Retailer - Store 2013 - 92
Canadian Retailer - Store 2013 - 93
Canadian Retailer - Store 2013 - STANDING UP FOR RETAILERS’ RIGHTS
Canadian Retailer - Store 2013 - 95
Canadian Retailer - Store 2013 - 96
Canadian Retailer - Store 2013 - 97
Canadian Retailer - Store 2013 - CANADIAN E-COMMERCE INNOVATORS: THINKING OUTSIDE THE STORE
Canadian Retailer - Store 2013 - 99
Canadian Retailer - Store 2013 - 100
Canadian Retailer - Store 2013 - 101
Canadian Retailer - Store 2013 - 102
Canadian Retailer - Store 2013 - THE FUTURE OF RETAIL
Canadian Retailer - Store 2013 - 104
Canadian Retailer - Store 2013 - 105
Canadian Retailer - Store 2013 - 106
Canadian Retailer - Store 2013 - 107
Canadian Retailer - Store 2013 - 108
Canadian Retailer - Store 2013 - ADVERTISERS’ INDEX
Canadian Retailer - Store 2013 - RETAIL QUICK TIPS
Canadian Retailer - Store 2013 - cover3
Canadian Retailer - Store 2013 - cover4
Canadian Retailer - Store 2013 - 113
Canadian Retailer - Store 2013 - 114
Canadian Retailer - Store 2013 - 115
Canadian Retailer - Store 2013 - 116
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Canadian Retailer - Store 2013 - 118
Canadian Retailer - Store 2013 - 119
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