Canadian Retailer - Store 2015 - 41

IN -STORE EXPE RIE NCE & DESIG N

GOING BIG

FGL Sports and Sephora upping the experience

AWAR D WI N N E RS

Sephora and FGL-enhancing the customer experience.

This year, two retailers shared the prize for best in-store
experience and design: Sephora, for its Robson Street
store in Vancouver, and FGL Sports Ltd. for its Sport
Chek West Edmonton Mall Flagship Store.
Sephora

In 2014, Beauty retailer Sephora opened the doors of
its largest and most innovative store to date on Robson
Street. The store has more than 790 square metres of
floor space and features exclusive services, including a
dry hair styling bar, and more than 200 brands available
only at the store.
Paul Matteis, vice president of retail operations at Sephora Canada, says the store pushes the envelope. "We
have been revolutionizing the consumer shopping experience since Sephora's inception, as the first beauty retailer to employ our unique open-sell philosophy. Today,
the innovation transcends each facet of our business,
from in-store, to online and mobile."

Sport Chek

With so many services and experiences available
online, customers expect ever more impressive experiences when they shop in-store. FGL Sports saw
an opportunity to open a new 77,000 square-foot
space inside the West Edmonton Mall.
Dubbed "the Temple of Sport," the Sport Chek West
Edmonton Mall flagship store incorporates tablets,
motion-enabled screens, near field communication
technology, and 470 individual screens. Additionally,
customers who enter this enormous store will experience a forty-foot showcase projection wall.
The store set four objectives with the store. It needed to elevate the brand, increase sales at the flagship,
create the most profitable Sport Chek store in Canada, and improve customer service scores.
Each of these stores offer exceptional customer experiences for customers, setting a new pace for all Canadian retailers.

LOSS PREVENTION

CULTURE SHIFT

AWAR D WI N N E R

Mark's secures profit with company-wide shrink reduction strategy
When Mark's rebranded in 2013, it looked for ways to reinvent itself and
deliver greater value to the business. It found opportunity in profit protection and mounted an effort to reduce shrink in areas controlled by
finance, supply chain, internal audit, and operational departments.
"Ready for This," Mark's award-winning loss prevention program, employs new analytics, advanced shrink plans, adjustments to inventory, and
changes to policies to improve the store's operational audit score, reduce
shrink as a percentage of sales, and decrease offsite storage reductions.
Mark's has improved its shrink numbers by making loss prevention
a part of the entire company's culture, says Andy Buchanan, assistant
vice-president of asset protection at Mark's. "As retailers look for new
ways to squeeze shrink numbers, more will come to see a cultural shift
towards loss prevention as a key to operational success."
www.retailcouncil.org/cdnretailer

Reducing shrink through shift in culture.
AWAR D S P O N SO R

STORE 2015 | CANADIAN RETAILER

| 41

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