TA L E N T D E V E L O P M E N T Retaining through training TO keep up with its aggressive expansion plans, apparel retailer H&M developed a new training program to give new hires the skills they need to succeed in the business. Designed as a mentoring program, the Sales Coach "Red Carpet" onboarding program partners new talent with experienced sales coaches for a two-week timeframe. Since implementing this new training program, H&M has seen better retention of its top talent and improved the store's overall performance. Sales Coaches have developed as role models and improved their own performance to a level where they are ready for the next stage of leadership. New employees are trained at a much higher level of competency and confidence. In addition to improving the quality of the sales force, H&M has also seen a reduction in turnover among recently hired associates. More importantly, the retailer has also witnessed a greater interest from its newer employees who say they want to establish their career within the H&M organization. "We believe in our people and this program helps our Sales Advisors to become top brand ambassadors, working with us to create a great shopping experience for our customers," says Samara D'Auria, a spokesperson for H&M. "We hope to inspire our people and develop them for a great career in fashion retail." 5 1 9 93 8 9 9 86 SOFTSIGNS.COM www.retailcouncil.org/cdnretailer AWA R D WI N N ER H&M: retaining top talent through training. JI M@SOF TSI GNS.COM EDDY@SOF TSI GNS.COM THE LOSS PREVENTION ISSUE | CANADIAN RETAILER | 3 9https://softsigns.com/ http://www.SOFTSIGNS.COM http://www.retailcouncil.org/cdnretailer