Canadian Retailer - Fall 2016 - 19

ELLE ONLINE
COMMUNITY
BY THE NUMBERS

"THE FUEL CYCLE PLATFORM
REALLY ALLOWS US TO CREATE
A UNIQUE AND ENGAGING
EXPERIENCE INSIDE THE ELLE
INNER CIRCLE COMMUNITY
FOR OUR MEMBERS."

5,000

-Lauren Muehlethaler, Sr. Director
Brand Development

TOTAL
MEMBERS

12

THE SOLUTION
As ELLE looked for a new online
community vendor, it was unable
to find a vendor who brought
together the ease of use, number
of tools, and member-first
approach into a single solution
like the FUEL CYCLE platform.
After using FUEL CYCLE, Lauren
explains, "FUEL CYCLE is fantastic
in that it is an all-in-one solution.
The analytics through Tableau,
the survey programming via
the Qualtrics integration, email
distribution... it's really a one-stop
destination for us to go to get
everything done."
ELLE runs their community largely
on their own, or in a "self-service"
method. The flexibility means
they have an all-access pass to
the backend of the platform,
and ability to launch content
and pull data at will. With FUEL
CYCLE, the ELLE team is able
to post live chats, discussions,
moderate online focus groups
and run elaborate surveys via the
Qualtrics integration. From those
activities, they are able to pull
real-time reports and heat maps
for insights.

REAL PEOPLE,
REAL RESULTS

ADVERTISER-DRIVEN
PROGRAMS IN FIRST
6 MONTHS SINCE LAUNCH

¢	
Data-driven metrics to grow advertising revenue
¢	
Real time insights for fast distribution to ad partners
¢	
Cloud based, always-on platform
¢	
Mobile optimized solution has improved membership
¢	
Increased engagement via social sharing
¢	
Robust insights reports via Tableau
¢	
Seamless integration with Qualtrics

25-34
AVERAGE DEMOGRAPHIC
(MILLENNIALS)

The impact to ELLE's bottom line has been a major plus.
As Lauren puts it now,

"Having a smart, innovative
community solution that
helps us to have a direct
dialogue with consumers
has definitely added to
ELLE's bottom line."
But that's not the only advantage. She continues, "If we go
out into the marketplace saying 'ELLE's not just about the
dress, it's about the woman in the dress', it's imperative
that we have a relationship and dialogue with the real ELLE
woman. The FUEL CYCLE platform allows us to do that in a
really exciting way."

50 - 90% ENGAGEMENT

5
MIN

ELLE plans to continue to grow the nearly 5,000-member
community well beyond it's current size. "With the sustained
success of our community", explains Lauren, "we hope to
continue grow to over 10,000 members and we look forward
to having FUEL as our platform of choice."

communities powered by

46% EMAIL OPEN RATE

AVERAGE TIME
SPENT ON SITE

www.leger360.com
ssparkman@leger360.com



http://www.leger360.com

Table of Contents for the Digital Edition of Canadian Retailer - Fall 2016

Publisher’s Desk
Retail Currents
Retail Research
Independents’ Corner
Retail: At Issue
The Future of Retail
Technology for the Good
E-Commerce Next Practices
The State of Mobile Payments
Aldo Launches ‘Store of the Future’ at Westfield World Trade Center
The Hottest Summer in Half a Century
Once More Unto the Breach
Advertiser’s Index
Canadian Retailer - Fall 2016 - bellyband1
Canadian Retailer - Fall 2016 - bellyband2
Canadian Retailer - Fall 2016 - cover1
Canadian Retailer - Fall 2016 - cover2
Canadian Retailer - Fall 2016 - insert1
Canadian Retailer - Fall 2016 - insert2
Canadian Retailer - Fall 2016 - 3
Canadian Retailer - Fall 2016 - Publisher’s Desk
Canadian Retailer - Fall 2016 - 5
Canadian Retailer - Fall 2016 - Retail Currents
Canadian Retailer - Fall 2016 - 7
Canadian Retailer - Fall 2016 - insert3
Canadian Retailer - Fall 2016 - insert4
Canadian Retailer - Fall 2016 - Retail Research
Canadian Retailer - Fall 2016 - Independents’ Corner
Canadian Retailer - Fall 2016 - Retail: At Issue
Canadian Retailer - Fall 2016 - 11
Canadian Retailer - Fall 2016 - insert5
Canadian Retailer - Fall 2016 - insert6
Canadian Retailer - Fall 2016 - The Future of Retail
Canadian Retailer - Fall 2016 - 13
Canadian Retailer - Fall 2016 - 14
Canadian Retailer - Fall 2016 - 15
Canadian Retailer - Fall 2016 - 16
Canadian Retailer - Fall 2016 - 17
Canadian Retailer - Fall 2016 - 18
Canadian Retailer - Fall 2016 - 19
Canadian Retailer - Fall 2016 - Technology for the Good
Canadian Retailer - Fall 2016 - 21
Canadian Retailer - Fall 2016 - 22
Canadian Retailer - Fall 2016 - 23
Canadian Retailer - Fall 2016 - E-Commerce Next Practices
Canadian Retailer - Fall 2016 - 25
Canadian Retailer - Fall 2016 - 26
Canadian Retailer - Fall 2016 - 27
Canadian Retailer - Fall 2016 - The State of Mobile Payments
Canadian Retailer - Fall 2016 - 29
Canadian Retailer - Fall 2016 - 30
Canadian Retailer - Fall 2016 - 31
Canadian Retailer - Fall 2016 - Aldo Launches ‘Store of the Future’ at Westfield World Trade Center
Canadian Retailer - Fall 2016 - 33
Canadian Retailer - Fall 2016 - The Hottest Summer in Half a Century
Canadian Retailer - Fall 2016 - 35
Canadian Retailer - Fall 2016 - 36
Canadian Retailer - Fall 2016 - 37
Canadian Retailer - Fall 2016 - Once More Unto the Breach
Canadian Retailer - Fall 2016 - 39
Canadian Retailer - Fall 2016 - 40
Canadian Retailer - Fall 2016 - 41
Canadian Retailer - Fall 2016 - Advertiser’s Index
Canadian Retailer - Fall 2016 - cover3
Canadian Retailer - Fall 2016 - cover4
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