Experience retail in 7 D! Lighting Retail Technology Shop Fitting & Store Design Visual Merchandisin ng Fo Food ood d Tec ech ch & En Ener e gy gy Man anagem ment Ex xpo & Eve ent Ma Mark rketi ketiing POP Marketing At Aldo technology augments human interaction. consulted with respect to the in-store technology component as the store set out to create its most technologically advanced and user-friendly store to date. Chris Carder, Co-Founder and COO at Kinetic Cafe (whose company launched its Kinetic Commerce Platform at Aldo's Westfield World Trade Center opening), was lucky enough to observe reactions from shoppers on the store's opening day-hearing comments such as "I can't believe how fast that was". Mr. Carder credited Aldo as being "bold enough to lead the way in Canada among retailers to push this technology forward". Aldo's Mr. Baret explained how the technology doesn't replace the human element to Aldo's stores. Rather, the technology empowers sales associates and provides more quality interaction, as opposed to going back-and-forth between the shop floor and backroom. Staff training is critical to the platform's success, which fortunately is simple to use, he said. Mr. Baret revealed that the associate app technology is being rolled out in about 100 stores in Canada and the United States this year, and that the company's mobile point-of-sale systems began piloting over the summer. Selected stores will also see the addition of the 'endless shelf' technology, as Aldo innovates to create some of the world's most technologically advanced retail environments. www.retailcouncil.org/cdnretailer Look forward to EuroShop 20117! 17! Completely restructured into 7 fascinating dimensions of retail. With all the trends and topics that excite you today and tomorrow. New dimensions. New ideas. New opportunities. The new EuroShop. EuroShop All Dimensions ons of Success The World's No. 1 Retail Trade Fair 5 - 9 March 2017 Düsseldorf · Germany * www.euroshop.de Canadian German Chamber of Industry and Commerce Inc. Your contact: Stefan Egge 480 University Avenue _ Suite 1500 Toronto _ Ontario _ M5G 1V2 Tel.: (416) 598-1524 _ Fax: (416) 598-1840 E-mail: messeduesseldorf@germanchamber.ca For Travel Information: LM Travel /Carlson Wagonlit Tel: 1-888-371-6151 _ Fax: 1-866-880-1121 _ E-mail: ahoule@vovagelm.ca 829893_EuroShop.indd 1 FALL 2016 | CANADIAN RETAILER 3 3PM 24/08/16 |10:51http://www.euroshop.de/ http://www.euroshop.de http://www.retailcouncil.org/cdnretailer