Canadian Retailer - Fall 2016 - 7

RETAIL CURRENTS

CANADIAN ONLINE BEHAVIOUR
In a recent study conducted by PwC, the behaviours and preferences of Canadian shoppers was surveyed,
as well as their expectations when they visit their favourite retailers.
The 2016 Total Retail Report highlights the following Canadian shopping trends:

51% of respondents research
grocery items in-store.
38% research furniture and
homeware, and 36% visit the
store to research clothing
and footwear.

82% purchase do-it-yourself/
home improvement products in-store. 72% purchase
furniture and homeware. And
71% visit the store to purchase
household appliances.

40% of consumers under the
age of 34 say that interactions
with their favourite brands
through social media have
driven them to respect and
value those brands more

66% research
consumer
electronics and
computers online.
63% research
books, music,
movies and video
games, and 53%
go online to research household
appliances.

ONLINE CONNECTING CONSUMERS AND BRANDS
InsightsWest has determined in a recent study that social
media activity in Canada is still steadily on the rise. However,
websites are still the most common way for Canadians to
interact with businesses online.
3% - Comment, post or talk about businesses
on Instagram
4% - Follow companies on LinkedIn. Comment,
post or talk about businesses on LinkedIn
5% - Interact with companies on a
mobile device
- Comment, post or talk about
businesses on Twitter
- Follow companies on Instagram
7% - Follow companies on Twitter
8% - Comment, post or talk about
businesses on Facebook
16% - Follow companies
on Facebook

How
Canadians
interact with
companies
online:

18% - Discuss companies with
friends and family
- Ezines/eMail Newsletters

30% - Visit business websites

Source: InsightsWest
www.retailcouncil.org/cdnretailer

52% purchase
books, music,
movies and video
games online. 28%
purchase consumer electronics and
computers online,
and 23% go online
to purchase clothing and footwear.

46% say 'convenience'
is their main reason for
shopping online.

CALENDAR
EnAbling Retail 2016 Webinar #7:
Accessibility Needs-Support Persons
and Animals

Wednesday, November 9, 2016

Thought Leadership CEO Conference

Monday, November 14, 2016
Fairmont Royal York Hotel,
Toronto, ON

EnAbling Retail 2016 Webinar #8:
Accessibility Needs-Mental Health

Wednesday, November 23, 2016
Holiday Retail Conditions
with Peter Woolford

Wednesday, December 14, 2016
Webinar
Excellence in Retailing Awards

Tuesday, May 30, 2017
Toronto, ON
STORE 2017

Tuesday, May 30, 2017 - Wednesday,
May 31, 2017
Toronto, ON
For more information concerning RCC
and other industry events, visit
www.retailcouncil.org/events.
FALL 2016 | CANADIAN RETAILER

| 7



http://www.retailcouncil.org/events http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Fall 2016

Publisher’s Desk
Retail Currents
Retail Research
Independents’ Corner
Retail: At Issue
The Future of Retail
Technology for the Good
E-Commerce Next Practices
The State of Mobile Payments
Aldo Launches ‘Store of the Future’ at Westfield World Trade Center
The Hottest Summer in Half a Century
Once More Unto the Breach
Advertiser’s Index
Canadian Retailer - Fall 2016 - bellyband1
Canadian Retailer - Fall 2016 - bellyband2
Canadian Retailer - Fall 2016 - cover1
Canadian Retailer - Fall 2016 - cover2
Canadian Retailer - Fall 2016 - insert1
Canadian Retailer - Fall 2016 - insert2
Canadian Retailer - Fall 2016 - 3
Canadian Retailer - Fall 2016 - Publisher’s Desk
Canadian Retailer - Fall 2016 - 5
Canadian Retailer - Fall 2016 - Retail Currents
Canadian Retailer - Fall 2016 - 7
Canadian Retailer - Fall 2016 - insert3
Canadian Retailer - Fall 2016 - insert4
Canadian Retailer - Fall 2016 - Retail Research
Canadian Retailer - Fall 2016 - Independents’ Corner
Canadian Retailer - Fall 2016 - Retail: At Issue
Canadian Retailer - Fall 2016 - 11
Canadian Retailer - Fall 2016 - insert5
Canadian Retailer - Fall 2016 - insert6
Canadian Retailer - Fall 2016 - The Future of Retail
Canadian Retailer - Fall 2016 - 13
Canadian Retailer - Fall 2016 - 14
Canadian Retailer - Fall 2016 - 15
Canadian Retailer - Fall 2016 - 16
Canadian Retailer - Fall 2016 - 17
Canadian Retailer - Fall 2016 - 18
Canadian Retailer - Fall 2016 - 19
Canadian Retailer - Fall 2016 - Technology for the Good
Canadian Retailer - Fall 2016 - 21
Canadian Retailer - Fall 2016 - 22
Canadian Retailer - Fall 2016 - 23
Canadian Retailer - Fall 2016 - E-Commerce Next Practices
Canadian Retailer - Fall 2016 - 25
Canadian Retailer - Fall 2016 - 26
Canadian Retailer - Fall 2016 - 27
Canadian Retailer - Fall 2016 - The State of Mobile Payments
Canadian Retailer - Fall 2016 - 29
Canadian Retailer - Fall 2016 - 30
Canadian Retailer - Fall 2016 - 31
Canadian Retailer - Fall 2016 - Aldo Launches ‘Store of the Future’ at Westfield World Trade Center
Canadian Retailer - Fall 2016 - 33
Canadian Retailer - Fall 2016 - The Hottest Summer in Half a Century
Canadian Retailer - Fall 2016 - 35
Canadian Retailer - Fall 2016 - 36
Canadian Retailer - Fall 2016 - 37
Canadian Retailer - Fall 2016 - Once More Unto the Breach
Canadian Retailer - Fall 2016 - 39
Canadian Retailer - Fall 2016 - 40
Canadian Retailer - Fall 2016 - 41
Canadian Retailer - Fall 2016 - Advertiser’s Index
Canadian Retailer - Fall 2016 - cover3
Canadian Retailer - Fall 2016 - cover4
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