Canadian Retailer - Holiday 2014 - 3

Canadian RetaileR

Holiday 2014

Delighting the empowered and enabled consumer

Retail is all about the consumer, and the retailer that understands their consumer's
wants and desires will thrive. Canada's top retail executives share the ways their
organizations are delighting today's consumer. Starting on page 13

Features
2014 RCC/KPMG RETAIL EXECUTIVE ROUNDTABLE

13 delighting the empowered and
enabled consumer

Some of the country's top retail executives
came together to discuss the top-of-mind issues
affecting the industry, with a focus on today's
evolving consumer and the ways to best connect
and communicate with them, and to offer them the
best retail experience possible.
MYSTORE: RETAILER'S GUIDE

25 technology tips For small business
Inside the retail store, knowing which technologies

SOCIAL MARKETING

34 social workers

Social media is a powerful force for awareness and
action. But, how are Canadian retailers leveraging
these tools to further their marketing and brandbuilding goals? We asked five organizations to share
their insights into their memorable social marketing
efforts of 2014 and the lessons that resulted.
RETAIL TECH

the "e-tail"
40 chasing shopper to keep pace with
the 24/7

might have the largest impact is usually an open
question. This Retailer's Guide looks at how to
think about technology investments to get the
most out of every dollar and every minute.

Retailers everywhere are facing challenges
and opportunities, and big decisions to make
with respect to where they invest concerning
technology. Find out about the biggest tech trends
of today, and tomorrow.

MYSTORE: DIGITAL RETAIL

PARTNER MESSAGE

RCC recently partnered with Google Canada to
go on a three-city, cross-country roadshow to help
small businesses understand the importance of a
digital online presence to better connect with today's
consumer. Read about the best practices shared and
the retailers already leveraging them to great effect.

being a click or fingertip away, today's shopper is
sophisticated, well-informed and always looking
for the best deal and experience. Read how to
connect with today's consumer while offering them
a tailored experience that will bring them back to
your store.

30 retail council oF canada and google help 48 know your clients and drive your sales
to spark retail
With accessible technology, and information

4 MeMbeR insights
6 Retail CuRRents
10 Retail: at issue

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49 adveRtiseR's index
50 Retail quiCk tips

www.retailcouncil.org/cdnretailer

cover

Photograph by mediaphotos
2014 KPMG EXECUTIVE ROUNDTABLE
DELIGHTING THE EMPOWERED AND ENABLED CONSUMER
INSIDE: GOOGLE RETAIL SPARKS 30 + RETAIL SOCIAL MARKETING 34 + TECH TRENDS AND INNOVATION 40
+ READ MYSTORE RETAILER'S GUIDE ON PAGE 25

holiday 2014 | canadian retailer

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Canadian Retailer - Holiday 2014

Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2014