CANADIAN RETAILER THE TECHNOLOGY & E-COMMERCE ISSUE 2017 FEATURES PARTNER MESSAGE 10 PREPARING FOR TOMORROW TODAY Find out how the payments industry is responding to shifting consumer expectations to help retailers succeed. EXCLUSIVE INTERVIEW 12 RETAIL 2018: WHAT THE FUTURE HAS IN STORE Diane J. Brisebois, Retail Council of Canada President & CEO, talks trends, challenges and disruption with the Retail Prophet, Doug Stephens. PARTNER MESSAGE 18 LIVING IN THE FUTURE 12 24 How the use of smart technology is helping retailers improve the in-store experience and shopping journey for their customers. INTERNATIONAL COMMERCE 20 GETTING RESULTS Adapting to preferred payment methods for customers around the world can help retailers remove friction from the shopping experience and garner more sales. Learn how. 26 PARTNER MESSAGE 22 SELLING ACROSS BORDERS Eshopworld helps simplify the complexities of selling internationally with its services, allowing retailers to not only remain competitive, but to grow their business as well. CYBER PROTECTION 24 DON'T "WANNACRY" ANYMORE ABOUT CYBERCRIME? Cybercrime is the scourge of the retail industry. Find out about the latest tips and tools that can help you protect your business against computer crime and computer fraud. GROUNDBREAKING TECHNOLOGY 26 HOW CAN TECHNOLOGY SOLVE THE BIGGEST RETAIL CHALLENGES? As retailers continue to turn to technology to benefit the business, which innovations should retailers be looking at heading into 2018? 30 E-COMMERCE 30 CHANNEL LOYALTY E-commerce presents retailers with a host of challenges as well as a host of opportunities going forward. Can Canadian retailers position themselves for continued online growth? CONTENT MARKETING 36 CONTENT IS KING How retail innovators are using online content to grow their businesses and improve the customer experience. 36 PARTNER MESSAGE Canada Post is helping retailers of all sizes capitalize on the e-commerce opportunity and increase awareness of their brands. PARTNER MESSAGE 42 SMALL BUSINESS. BIG IMPACT. How custom marketing tools have helped Canadian business owners drive more traffic and sales. INDUSTRY REPORT 44 LEADING RETAILERS IN CANADA DEPARTMENTS 4 EDITOR'S NOTE 6 RETAIL CURRENTS 8 UNDER THE BANNER 9 AT ISSUE 46 ADVERTISERS' INDEX The CSCA Retail 100, created by the Centre for the Study of Commercial Activity (CSCA) at Ryerson University, brings you the top 100 retail conglomerates operating in Canada in 2016. www.retailcouncil.org/cdnretailer THE TECHNOLOGY & E-COMMERCE ISSUE THE TECHNOLOGY & E- COMMERCE ISSUE A PU B LIC ATION OF RE TAIL COU NCIL OF C ANADA THE TECHNOLOGY & E- COMMERCE ISSU E 2017 $ 4 . 95 40 DELIVERING YOUR BRAND TO THE WORLD THE EVOLUTION OF E-COMMERCE How Canadian retailers continue to raise their game amid intense global competition + TOP TECH TRENDS TO WATCH FOR IN 2018 EXCLUSIVE RCC President & CEO Diane J. Brisebois interviews the Retail Prophet Doug Stephens PAGE 14 ON THE COVER Design by Scope Media with image by istockphoto.com/ RomoloTavani | CANADIAN RETAILER | 3http://www.istockphoto.com/ http://www.retailcouncil.org/cdnretailer