BW Confidential - Issue #9 - March/April 2012 - (Page 1)

The inside view on the international beauty industry Interview HSN’s Betsy Olum on boosting beauty Market watch Fragrance in Brazil: challenges, opportunities & retail changes Travel retail The Americas & the rise of Brazilian travelers Packaging The future of electronics in beauty packs Make-up insight What’s next for the category? ISSN: 2104-3302 www.bwconfidential.com N°9 March-April 2012 http://www.bwconfidential.com http://www.bwconfidential.com

Table of Contents for the Digital Edition of BW Confidential - Issue #9 - March/April 2012

Cover
Comment
Update - Brand & retail news recap
- Companies on the move
Take note - Market facts, figures & trends
Best of BW - Highlights from our e-publication
Launches - The latest in fragrance, skincare & make-up
Interview - HSN gm of beauty & merchandising strategy Betsy Olum
Insight: Make-up - Category overview
- Nails
- Retailing
- The latest trends
Wellness - Online marketing
- Spa case studies
Retail - Pos technologies
- Store concepts
Digital - Social media strategies
Market watch: Brazil fragrance - Country overview
- Fragrance industry roundtable
- Prestige fragrance retailing
Strategy spotlight - Case studies to inspire
Travel retail - Americas regional overview
- Brazilian travelers
- Interview: Nuance Group North America...... Andrew Rattner
Radar - Six up-and-coming beauty brands
Packaging - Electronics in beauty packs
- Latest innovations
Last word - Crépuscule ceo Christophe Lerouge & creative director Olivier Boré

BW Confidential - Issue #9 - March/April 2012