BW Confidential - Issue #17 - March/April 2014 - (Page 40)

Insight: Make-up The latest trends Color performance An analysis of new directions in make-up by Alissa Demorest Intuitive color Make-up that is formulated to change its color upon application has been around for decades for lips, but more brands are taking this technology into other areas, such as blush. Estée Lauder-owned Smashbox's O-Glow Intuitive Cheek Color (pictured) is one example. The silicone-based gel is clear, and takes on color when it comes into contact with the moisture in skin. Beyond imparting color, the product is said to give cheeks a glow, and can be used either under or over make-up. Physicians Formula's pH Matchmaker line of powder-based foundation and blush claims to adapt its color to the skin through Flourescein-based dye, which adjusts its color to the skin's pH level in 60 seconds, and Photochromic Powders, described as light-adjusting pigments that adapt to the surrounding environment, so that the color looks the same indoors and outdoors. Pigments galore More brands are offering lip items that feature a higher pigment content. Strong color traditionally found in lipstick, is now being formulated for glosses and even lip liners. Dutch make-up brand Ellis Faas launched its Hot Lips range of lip glosses in October 2013 in nine shades that are "packed with pigments" (pictured); the formula is said to be non-drying and longwearing. Niche brand Hourglass also came out with Opaque Rouge Liquid Lipstick, a gloss that imparts matte colors, is said to be richly pigmented and lasts 14 hours on the lips without flaking or drying. Canadian brand Bite Beauty's High Pigment Matte Pencil is made of a "double dose of micronized pigments," according to the manufacturer. Staying put Professional make-up items are influencing the prestige category, as consumers look for better performance from products. New items claim to keep make-up from fading or running and provide longer hold. Urban Decay's All Nighter is a fixing spray that is said to keep make-up looking "just-applied" for up to 16 hours. The product uses the brand's Temperature Control Technology, which claims to lower the temperature of make-up to keep foundation, eyeshadow, blush and concealer in place through all weather conditions. Make Up For Ever's Mist & Fix (pictured), meanwhile, is described as a type of sealant that comes in the form of a light mist, and keeps make-up in place by coating the skin with a weightless and invisible film. n n n 40 March-April 2014 - N°17 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #17 - March/April 2014

Cover
Comment
Contents
Update
Brand & retail news recap
Companies on the move
Take note Market facts, figures & trends
Best of BW Highlights from our e-publication
Launches The latest in fragrance, skincare & make-up
Interview Guerlain ceo Laurent Boillot
Insight: Make-up
Category overview
Budget brands
The latest trends
Retail
Innovative strategies
Retail
Vending machines
Store concepts
Digital Social media content
Market watch: Latin America
Regional overview
Mexico: country analysis
Mexico: prestige retailing
Colombia: country analysis
Colombia: prestige retailing
Argentina: country analysis
Argentina: prestige retailing
Radar A profile of six up-and-coming beauty brands
Emerging markets Company profile: Mahogany
Travel retail: Brazilian travelers
Analysis
Industry viewpoint
Packaging: Decoration techniques
Trends analysis
Innovations
Last word Diagonal Reports analyst Jacqueline Clarke

BW Confidential - Issue #17 - March/April 2014