ESCP Europe Alumni Magazine - n°157 - Novembre/Décembre 2014 - 59

ÉCOLE
By Andreas KAPLAN (EAP 02),
Dean for Academic Affairs - ESCP Europe

3 years - 3 countries
3 languages!
A new Programme is launched: ESCP Europe's innovative Bachelor
in Management «3 years - 3 countries - 3 languages»! Young high-potentials seeking an international bachelor degree in management will
be able to attend ESCP Europe starting in September 2015. Following
the formula «3 years - 3 countries - 3 languages», we have designed an
academically challenging and very selective Bachelor programme for
students ready to enter an institution of higher education. The London
campus will host the first intake in September 2015.

Why launch a Bachelor Programme?
It's good for the Brand...
The best business schools in the world offer a full
portfolio of management programmes that include
bachelor, master, and doctoral degrees. The strategic move of launching a Bachelor in Management
will further integrate our Business School into
this landscape in our campus countries, thereby
increasing our brand awareness in these markets.
Indeed, our main competitors in Germany (WHU),
Spain (ESADE) and Italy (Bocconi) already offer
top-notch bachelor programmes which select
bright, high-potential students.
This is not the case in France. Because of the
preparatory class and Grandes Ecoles system,
pure French Bachelor programmes in management do not necessarily attract the best students.
The ESCP Europe Bachelor in Management will
therefore not be open to students receiving the
Baccalaureate in France. Our credo to adapt to
and respect national contexts is thus preserved,
as well as our objective of recruiting «the best and
the brightest.»
... and it's good for our Alumni community
The new Bachelor in Management programme is
completely in line with the School's cross-cultural
and European calling. It represents a great opportunity for young students who are ready to take

on the challenge of studying management across
three countries and cultures. Essential in today's
global context, the Bachelor programme provides
the possibility to learn and improve several languages, either through dedicated courses or simply by living, studying and completing internships
in different countries. As a direct result, students
speak three or more languages by the time they
graduate.
We will be recruiting students from around the
world from our campuses in Germany, Italy, Spain
and the UK: the student body will have great
cultural diversity. They will become a valuable
asset to our network. Upon graduation, they will
most likely go on to the best business schools
and universities all around the globe, furthering
the ESCP Europe reach.
The 3-Country Curriculum
The first year of the programme will take place on
the London campus where students will get to
know each other, form friendships, and develop a
strong class spirit. For their second year, students
will have the choice of studying in either Madrid,
Torino or Paris (from 2017 onwards). While physically in different countries, they will still be working
together in the form of virtual teams, cross-campus work groups and online learning. For the third
and final year, all students will be brought together
on the School's Berlin campus to share the cultu-

ESCP Europe Magazine N° 157 - Novembre/Décembre 2014 -

ESCP Europe Alumni Magazine - n°157 - Novembre/Décembre 2014

Table des matières de la publication ESCP Europe Alumni Magazine - n°157 - Novembre/Décembre 2014