ESCP Europe Alumni Magazine - n°158 - Janvier/Février 2015 - 28

ITINÉRAIRES
By Yohan RUSO (01)

Everyone is
a unique talent!
Founder of Praditus.com, a company developing an innovative platform that
will help professionals increase their chances on the job market through free
personality and skills tests, Yohan RUSO explains the concept.

Praditus research team includes
three professors of psychology
and management to ensure that
the platform is based on the
latest science. He is also Board
Member at Prestashop, the
leading European e-commerce
firm that creates and manages
online shopping sites and
helps numerous companies to
develop and grow their digital
strategy.
Previously, I helped the Parisian
luxury company Catherine MaxArlettie recover from receivership to become a market
leader. From 2009 to 2012, I
was also the former Managing
Director of eBay France, where I helped the company grow by strengthening its ties to commercial
sellers.
To find the best «next step» in your career
For a very long time, career planning and selfdevelopment tools have been available to only
a select few individuals and otherwise used by
organizations to manage and control their human
capital. Schools and public and private organizations might also offer opportunities for personal
growth, but on their clock and their terms, not
necessarily when people need it the most.
Indeed, individuals seeking change in their professional life tend to be unaware of their potential, lack access to the right tools or can't afford
expensive testing and training programs. People
need easy, free and reliable solutions to assess
their skills, interests, emotional competences and
motivations in order to find the best «next step» in
their career.

- ESCP Europe Magazine N° 158 - Janvier/Février 2015

To help people to evolve
Do you think is it really possible for any person to
manage his/her own career and to change and
adapt to any new job whenever a new opportunity knocks to your door? Not an easy question!
Well, let's use my own example; I was for a couple
of years the CEO of eBay France, «quite a nice
position...». Nevertheless I changed jobs and it
took me a lot of time and energy to figure things
out. Then I also experienced challenging moments
before finally creating Praditus «a company that
can help others to evolve as once I was helped».
So to make it simple, despite the huge amount
of people and organizations saying that we need
to change, to adapt, to improve, to have multiples
jobs in one life, a proven fact is that it is not an
easy thing to do.
It is complicated and requires lots of efforts because of all the obstacles one should face: economic, psychological, social, and of course the biggest one: the fear of the unknown. Furthermore,
we never change by ourselves; there is always
someone or something that will help us.
To provide the best tools available
The main purpose of Praditus is to be there for
people when they need it the most and to provide
the best tools available. We are engaged researchers and entrepreneurs providing the best advice
and assessments to help in the career evolution of
our users. Furthermore, as you know we believe
that everyone's unique talent should be revealed
and used at best. The first step is to know yourself
better; for sure we can help on this. Ralph Waldo
Emerson once said: «What lies behind us and
what lies before us are tiny matters compared to
what lies within us».
●

http://www.Praditus.com

ESCP Europe Alumni Magazine - n°158 - Janvier/Février 2015

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