Linea Intima Asia - 1st semester 2010 - (Page 18)

FAMOUS FRENCH BRAND DIM OPENED A NEW BOUTIQUE, CONCEPTUALIZED BY WORKSHOP ENTERPRISE. I N MARCH 2009, CUSTOMERS DISCOVERED THE LATEST TRENDY LOOK OF PARISIAN BOUTIQUES, IN PASSY, LA DÉFENSE AND THE PRINTEMPS HAUSSMANN. Dim “Going back in the history of DIM, it is easy to understand why we had to add value to the color black, the true DNA of the brand.”: that was the starting point for Workshop Entreprise President Daniel Lellouche to carry out the creation of a modern boutique while respecting the image and the codes of the famous brand. As it happens, the color black brings a touch of quality, starting from the look of the window display and the logo designed on a piece of metal ribbon delicately curved in black. Inside the four brand new boutiques, the customers are immediately immersed in a classy masculine/feminine universe. The items on sale are presented inside large frames pinned to the walls. All angles are curved, in the fitting rooms, mirrors or presenting frames. This conceptual design, as well as the black and white contrasts, directly inspired by the sixties, paid tribute to the origins of the brand. All details were carefully thought out. The material on all the furniture is as soft as skin, adding a touch of sensuality to the location. In all new boutiques, the spaces are made of modular units, including the large frames on the walls that can be interchanged and moved as easily as turning the pages of a magazine… DIM - Paris - France CREDITS PHOTOS: ©WORKSHOP Newer notables

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2010

Cover
Contents
SHOP SCOUTING WORLDWIDE
- Libelula, Belo Horizonte, Brazil
- Les Nuits Blanches, Paris, France
- Lieblings, Fulda, Germany
- Nosovoski, Dnepropetrovsk, Ukraine
NEWER NOTABLES
- Huit, Singapore
- Apartment C, London, United Kingdom
- Dim, Paris, France
- Promesses, Phnom Penh, Cambodia
- Diesel Planet, Milan, Italy
TETE À TETE - Silvana Armani
EVENTS
- Salute by Wacoal
- Ming Space
- Ilsee
- Femmy Awards
- Lycra
FASHION
- Photoshoot Winter Emotions
- Lingerie Trends SS 2010
BRAND NEW
- Le Boudoir de Marie, Myriam Girard
- DimitySO, Love Love Intimates, Elle Macpherson
- Tallulah Love, JOG, Il Sistema degli Oggetti
- Miss Bikini Luxe, Moments by LingaDore
TALENT
- Virginie Rouffignac
- Eymeric Francois
FABRIC TRENDS - SS 2011 fabric trends
CATWALKS - Fashion Directions SS 2010
BUSINESS
- Cover Story - "Aimer's Success Story"
THE GUEST
EXCLUSIVE - La Perla's New Direction
EXHIBITION UPDATE - Hong Kong Mode Lingerie
MARKET FOCUS- The Asia Comparator
NETWORK EXPRESS
CALENDAR
INTERVIEW - Arnaud Limousin, Brunet International
FABRIC NEWS - Iluna, Lycra Fusion, Sensitive

Linea Intima Asia - 1st semester 2010