Linea Intima Asia - 2nd semester 2010 - (Page 104)

Interview Invista Introduces Shapewear Platform A year after gathering the hosiery industry in Verona, Italy for the launching of Lycra Fusion fibre, Invista introduces Lycra Beauty Fabric, The Science of Shaping, a global platform for a major development in the lingerie industry. Intima Asia met with Invista Apparel Global Director Michelle Rice to further discuss their latest innovation. 繼一年前在意大利維羅納向全球襪業推出Lycra Fusion纖維之後，英威達此次又向內衣行業推出了代表最新塑形科技的平台產品Lycra Beauty面料。Intima Asia會同英威達服飾業務全球內衣和泳衣類總監Michelle Rice一起深度探討他們這一最新創造。 Rice女士您好，似乎從今年伊始，關於“塑形”內衣這一概念的談論便不絕於耳。女性內衣似乎正面臨著一次真正意義上的轉型：您能詳細地向我們介紹一下LYCRA® beauty面料這一產品平臺嗎？ LYCRA® beauty面料是英威達公司針對當前迅速發展的塑身內衣產 The LYCRA® beauty fabric platform 品市場所推出的最新產品平臺， is INVISTA’s dedicated platform to MICHELLE RICE 以期迎合塑身內衣在市場規模和 meet the rapidly changing needs of 消費者意向方面迅速發展的需求 the shaping lingerie category which 潛力。LYCRA® beauty面料的特別 is growing fast, both in size and consumer relevance. LYCRA® beauty fabrics are designed to offer both 設計旨在兼顧穿著的舒適度和塑形效果。全球消 comfort and improved shaping performance. Funda- 費者基礎調研和對塑身內衣及面料市場的研究揭 mental global consumer research and studies of 示了相關業務增長的潛在機遇，並提供了更好滿 shaping garments and fabrics have revealed unique 足消費者對該重要產品領域需求的解決方案。LYopportunities to grow and to provide better solutions CRA® beauty面料旨在改善塑身內衣的穿著效果， Mrs Rice, since the beginning of the year, there is a certain buzz going on about the “shaping” concept; it seems to be that there is a real lingerie development shift: could you tell us more about your LYCRA® beauty fabric platform? 104

Table of Contents for the Digital Edition of Linea Intima Asia - 2nd semester 2010

Cover
Contents
GETTING INTIMATE - With Karen Mok
- Libelula, Belo Horizonte, Brazil
SHOP SCOUTING WORLDWIDE
- Hanna Hall, Nice, France
- Emozioni, Castelfranco, Italy
- Nuit Blanche, Neuchatel, Switzerland
- Buttercups, Hyderabad, India
- 1969, Paris, France
NEWER NOTABLES
- Faire Frou-Frou, Los Angeles, USA
- Rosa Cipria, Genoa, Italy
- Dim, Paris, France
- Chic and Cheap, Montpellier, France
FASHION
- Photoshoot: Urban Fashion
- FW 2010-2011 Fashion Trends
BRAND NEW
- Jenny Packham
- Aubade, Ritratti
- Elise Anderegg
- Pussycat Dolls, Brooksfield
- Wolford
- Cynthia, LulaLu
- Jean Paul Gaultier
- Elise, Absolutely Pom
- Le Bourget
- Frankie Morello
TALENT - Marie Cazenvae
THE GUEST - Rouge Amour
EVENTS
- Aimer
- Wacoal
- Embry
- Triumph Inspiration Awards
- Ordifen
- Yiselle
EXHIBITION - Lingerie Spirit
EXHIBITION UPDATE
- Mode City
- Shanghai Mode Lingerie
CALENDAR - Major tradeshows from around the world
EXPERT - China Briefing: The Global Trade Powerhouse
INTERVIEW - Invista Introduces Shapewear Platform
EXCLUSIVE - Iluna and Gayou Join Forces
FABRIC NEWS - Carvico, Eurojersey, Lenzing, Jersey Lomellina, Elastic
FABRIC TRENDS - FW 2011-2012 Fabric Trends

Linea Intima Asia - 2nd semester 2010