Linea Intima Asia - 1st semester 2011 - (Page 14)

The Lace Lingerie Club is the answer to ambiance and product choice in India today. After operating the nightwear premium sleepwear brand Pretty Secrets, Karan Behal threw her heart and soul into a retailing project aiming to change the way Indian women shop for lingerie. The Lace Lingerie Club first opened in Mumbai in 2008 and has been expanding ever since, thanks to a carefully thought out display arrangement and a pleasant setting inviting customers to embrace their shopping experience. The hardwood floors contrast with the white wooden cupboards, and the product offer is displayed on sales racks, mannequins and tables throughout the store, each section divided by brand or product type, to facilitate browsing. The walls are adorned with old-fashion advertising posters from Eu與合的典。在她創的睡衣 “ ” ，Karen Behal rope, adding a touch of western style to the store. The special services available, 全投入在改印女性內衣慣的項。 including personalized fittings, consultations 首內衣 2008 在成。， and home delivery, have made the store’s 大，憑其排的陳舒適愉 reputation. And to add a final touch, all prod悅的境，顧。木地色木 ucts come wrapped in soft tissue and envi成，所有在衣，特的商按照或 ronmentally friendly gift bags. Today, Karan 分，顧。牆有的 Behal’s project has expanded beyond the 。內的特包性制 original boutique, with a total of three ，送門。最的包用地的薄 Mumbai stores, as well as two others in 。天，Karen Behal的項遠遠 Pune and Ludhiana, and the launching of the 的：3 在，2 在（的 Lace Lingerie Brand. ）（最大的），還有她的的“ 內衣” 。內衣當印內衣 The Lace Lingerie Club – Mumbai Pune and Ludhiana – India 內衣 – –印 The brands on sale include: 內： The lingerie/corsetry brands on sale include 內衣/ 腹衣 : Triumph, Lace, Pretty Secrets, Emanté, Lovable, Etam, Enamor. 14

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2011

Cover
Contents
GETTING INTIMATE
- With Zhang Jingchu
SHOP SCOUTING WORLDWIDE
- Miau Miau & le Chat Noir
- Lace Lingerie Club
- Linea Intima
- Showtime
NEWER NOTABLES
- Embry
- Lingerie S
- Salute
- Be Chic
- Le Boudoir de Marie
- Forty Winks
TETE A TETE
- Antonio Marras
BRAND NEW
- Valery, Zimmerli, Simone Perele
- Pierre Mantoux, LJT, Empreinte
- Wacoal V Deep, Okumaiko, Wacoal V Deep, Okumaiko, Naila
- Christine Chantilly, Cake Lingerie, Cosabella
- Coup de Barre, Betty Janis, Paris Romance
FASHION
- SS 2011 Fashion Trends
TALENT
- Kelly Isaac
THE GUEST
- Grand Gateway Shopping Center
EVENTS
- Aimer
- Ordifen
- Gujin
- LYCRA® Beauty Fabric Platform
PHOTOSHOOT
- LYCRA® Shaping Beauty
EXPERT
- The Yin and Yang in Lingerie
- China Briefing: China’s Growing Provinces
NETWORK NEWS EXPRESS
- News from the Network Dessous's ten magazines worldwide
EXHIBITION UPDATE
- Interfiliere Hong Kong
CALENDAR
- Major tradeshows from around the world
INTERVIEW
- Lurex
FABRIC NEWS
- Colombo Antonio, Jersey Lomellina, Eurojersey, Carvico, Cifra
FABRIC TRENDS
- SS 2012

Linea Intima Asia - 1st semester 2011