Linea Intima Asia - 1st semester 2011 - (Page 20)

Newer notables THE EMBRY BUILDING, WHERE THE CHINESE BRAND’S HEADQUARTERS ARE LOCATED, HAS CREATED A THREESTORY FLAGSHIP STORE SELLING THE MOST COMPLETE SELECTION OF PRODUCTS BY THIS ASIAN LINGERIE CLASSIC. A PERFECT ADDITION TO A FOURTEEN FLOOR BUSINESS LANDMARK IN SHANGHAI. Embry Three floors for three different universes, distinguished by three different settings and interior designs. The ground floor is a clear and wide space, where the products are displayed on mannequins set in the middle of large, round tables spread out throughout the store or on valets and black stands, as well as metallic racks. A large spiral staircase with a high glass banister leads to the second floor for a more private universe. A salon, with black walls, purple tables and large white armoires set the stage for a bedroom ambiance, complete with large matching carpets. The spirit is that of an intimate boudoir, with products ranging more towards the bedroom and night time lingerie. The third floor is a consultancy center for try-out services, with four dimensional video, and video footage about Embry’s background commitment to the environment, as well as direct access to e-books. The whole store design keeps with the brand’s gold and black colors, for a vivid and twinkling atmosphere. The store offers the four different brands existing within the Embry Group: Embry, Fandecie, Liza Cheng and Comfit. Embry, who celebrated their 35th birthday this year, continues to lead the Chinese lingerie world, with stores across the country and roadshows to present their collections, among other exciting features. 莉，這典的內衣在的大內興面的艦，所有團的產在這全。這坐在的 14 商地錦。的異的區的間，的特衣色璃扶的大，大色地間打造成的顧莉團。，在或者衣 Embry-Shanghai- China 20 大圓衣。有向2 間。色牆有色的衣的4 內的與的色色持，。面則所有莉團4 的產：莉，， Liza Cheng Comfit. 團成 35周的慶，莉舉項特色，包全的列進，其在內衣的領先地。。 3 ，有所物。整間表色，的面，還，整莉 - -

Table of Contents for the Digital Edition of Linea Intima Asia - 1st semester 2011

Cover
Contents
GETTING INTIMATE
- With Zhang Jingchu
SHOP SCOUTING WORLDWIDE
- Miau Miau & le Chat Noir
- Lace Lingerie Club
- Linea Intima
- Showtime
NEWER NOTABLES
- Embry
- Lingerie S
- Salute
- Be Chic
- Le Boudoir de Marie
- Forty Winks
TETE A TETE
- Antonio Marras
BRAND NEW
- Valery, Zimmerli, Simone Perele
- Pierre Mantoux, LJT, Empreinte
- Wacoal V Deep, Okumaiko, Wacoal V Deep, Okumaiko, Naila
- Christine Chantilly, Cake Lingerie, Cosabella
- Coup de Barre, Betty Janis, Paris Romance
FASHION
- SS 2011 Fashion Trends
TALENT
- Kelly Isaac
THE GUEST
- Grand Gateway Shopping Center
EVENTS
- Aimer
- Ordifen
- Gujin
- LYCRA® Beauty Fabric Platform
PHOTOSHOOT
- LYCRA® Shaping Beauty
EXPERT
- The Yin and Yang in Lingerie
- China Briefing: China’s Growing Provinces
NETWORK NEWS EXPRESS
- News from the Network Dessous's ten magazines worldwide
EXHIBITION UPDATE
- Interfiliere Hong Kong
CALENDAR
- Major tradeshows from around the world
INTERVIEW
- Lurex
FABRIC NEWS
- Colombo Antonio, Jersey Lomellina, Eurojersey, Carvico, Cifra
FABRIC TRENDS
- SS 2012

Linea Intima Asia - 1st semester 2011