THE BEST OF INTIMA – 01/2010 - (Page 158)

Exhibition update Preparing a New Edition of CURVE The 2009 economic crisis has made it rough for ever ybody to stay in business. Have you noticed some changes fr om the r esponses you’ve had when talking about the upcoming show? CURVE is preparing its next two exhibitions, in New Yrk and Las Vegas, and there is a lot to look o forward to! New brands, new concepts and new products, the financial crisis hasn’t stopped the creativity or the ambition of the fashion professionals. Curve President Jean-Luc Teinturier talks about what’s in store for 2010 at the New Y and Las Vegas CURVExpos. ork will also be larger in terms of booth space booked (over 20% compared to February 2009). W e are making it easier for the buyers “to read” the brand selection that will be divided into different ballrooms. Each ballroom will have a different carpet color Black in the Bellini Ball. We’ve noticed some changes since every company has a room, that we’ve renamed “Contemporary”, with brands limited marketing budget and tradeshows are included like Hanky Panky, Claire Pettibone, Blush, Cosabella and in that budget. Some companies reduced their presence Passionata. In the white carpeted Titian room, now in terms of booth sizes although most of them didn’t called “In V ogue”, we have the Josie Natori Lifestyle since our booth package is very competitive. A tradeshow brands, Diesel, Calvin Klein and Elle McPherson. In the like CURVExpo is more economical for back of the center ballroom, we have brands to meet many existing clients the shape wear brands and the men’s and new customers than sending sales underwear brands. In the V eronese people to meet clients. Companies ballroom, renamed “Allure”, with light who did cut their 2009 budget such grey carpets, we have gathered most as Warnaco, who owns the Calvin of the leading foundations’ brands. A Klein brand, are back at full speed forum displaying brands on mannewith us in 2010. Lastly, the large maquins will be in each ballroom. jority of exhibitors participates in both In New York, the designer sleepwear shows: New Y ork and Las V egas, to area will be clearly identified and a have a nationwide exposure. Forum Trail (selected brands on mannequins) will be featured along the JEAN-LUC TEINTURIER What is the profile of your exhilarge bay windows facing the Hudson bitors for the upcoming Las V egas and New River. York shows? In terms of attendance, the registration as of December Mainstream lingerie manufacturers, medium to high end 15th is higher by 12% compared to the same time last positioning, 70% North American, 30% from other year for both shows. Buyers were extremely cautious countries such as Brazil, Colombia France, Belgium, last February after a terrible end of year 2008 and are Germany, Romania, Turkey, Italy… The established experiencing a shortage of inventory at the end of this brands lead the show with a good mix of new small year. They need to come and meet with their suppliers designer brands. Shapewear is an astonishing growing to realistically plan the fall 2010-2011 orders, which category. represent 60% of their revenues. We’re expecting intense, constructive meetings between vendors and How is the upcoming show going to be dif ferent stores. The CURVENV Las Vegas show has become very from the previous ones? important for all stores located west of the Mississippi The visual look of the show will make it different from the and West Canada. Las V egas is also a very attractive previous ones. Both shows will be larger in terms of the venue because of lower travel and hotel costs combined amount of booths present. We are sold out at the New with a relaxing atmosphere that everyone, from vendors York Javits Convention Center . In Las V egas, the show to retailers, needs sin these current times.

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 01/2010

Cover
Contents
Shop Scouting Worldwide
Newer Notables
The Best Shop Awards 34
F/W 2010-2011
Talent
Brand New
Tete à Tete
Portrait
The Guest
Expert
In Stock
Exclusive
Catwalks
Event
Exhibition Update
Calendar
Market Focus
Network Express
Fabric News
Fabric Trends

THE BEST OF INTIMA – 01/2010