THE BEST OF INTIMA – 01/2011 - (Page 8)

The Lace Lingerie Club is the answer to ambiance and product choice in India today. After operating the nightwear premium sleepwear brand Pretty Secrets, Karan Behal threw her heart and soul into a retailing project aiming to change the way Indian women shop for lingerie. The Lace Lingerie Club first opened in Mumbai in 2008 and has been expanding ever since, thanks to a carefully thought out display arrangement and a pleasant setting inviting customers to embrace their shopping experience. The hardwood floors contrast with the white wooden cupboards, and the product offer is displayed on sales racks, mannequins and tables throughout the store, each section divided by brand or product type, to facilitate browsing. The walls are adorned with old-fashion advertising posters from Europe, adding a touch of western style to the store. The special services available, include personalized fittings, consultations and home delivery. And to add a final touch, all products come wrapped in soft tissue and environmentally friendly gift bags. Today, Karan Behal’s project has expanded beyond the original boutique, with a total of three Mumbai stores, as well as two others in Pune and Ludhiana, and the launching of the Lace Lingerie Brand. The lingerie/corsetry brands on sale include: Triumph, Lace, Pretty Secrets, Emanté, Lovable, Etam, Enamor. The Lace Lingerie Club- Mumbai Pune and Ludhiana- India

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 01/2011

Cover
Contents
SHOP SCOUTING WORLDWIDE
- Boi’s choice from around the world
NEWER NOTABLES
- Misnono
- Forty Winks
- Lingerie S
- Le Boudoir de Marie
- Bechic
THE BEST SHOP AWARDS
FASHION
- Photoshoot
- FW 2011-2012 Lingerie Trends
TALENT
- Anna Paola Papaconstantinou
- Diane Houston
BRAND NEW
- Valery, Zimmerli, Simone Pérèle
- Pierre Mantoux, Empreinte, LJT
- Freya, Huit, Naila, Okumaiko
- Christine Chantilly, Odile de Changy, Gabriela Marrero
- Zoo Uniform, Christine Quartier, La Tente, Cake, Cosabella
BOI'S PICKS
- La Tente, Cake, Cosabella
- Hanro
- Parah Online
SUMMER 2012 FABRIC TRENDS
MAGAZINE
TETE A TETE
- Antonio Marras
SPECIAL REPORT
- Three hundred and Ten Store Interviews
- The Brands Speak Out
- Brand New Products
THE GUEST
- Bergdorf Goodman
INTERVIEW
- Maidenform CEO Maurice Reznick
- Invista Apparel Global Director Michelle Rice
PORTRAIT
- Claudia Ochoa
EVENTS
- HUG Awards
EXPERT
- Mintel
- Selling to a Life Cycle, Mercedes Gonzalez
IN STOCK
- Brands’ in stock items ready for order
CAREER CORNER
- Classified section for professional announcements
BUSINESS NEWS
- Hotmilk, Underfashion Club, Stylesight
EXHIBITION UPDATE
- Curvexpo
- Miami Swimshow
CALENDAR
- Major events around the world
NETWORK NEWS EXPRESS
- News from the Network Dessous’ Magazines around the world
FABRIC NEWS
- Chanty, Liebaert

THE BEST OF INTIMA – 01/2011