THE BEST OF INTIMA – 02/2010 - 100

Tête à tête

Lingerie and ready-to-wear are
two sides of a same coin, two complementary
not influenced by society’s laws. She knows what she wants and what fits her best, what colors match. She is also aware of her body and isn’t afraid of putting it on display. Despite the current restrictions of the market situation, the contemporary woman wants slits, transparency and low-cut cleavages.
Who are your icons? Why?

w o r l d s...

almost interchangeable

shirts, jackets or blouses.
What place should lingerie occupy in women’s wardrobe?

Our icons are naturally elegant women with an acute sense of taste and femininity. Our muses are the divas of the 50’s and 60’s, the golden years of fashion houses immersed by stylistic institutions that have forever changed the feminine figure. Women back then knew how to be refine and seductive at any given time, even at home, a rare virtue that lost itself with time.
What part does lingerie play in the Frankie Morello vision?

A privileged place: women should choose lingerie with the same care as ready-towear, she should allow herself fun, colored models. Over or under, at home or to go out, for others but for herself above all, lingerie, as for ready-to-wear clothes, should always be beautiful, that will please you and put your in a good mood.
Any predictions for organic materials? How involved are you in the protection of the environment?

A part almost identical to the ready-to-wear one, as we consider that the two sectors are both sides of a same coin, two complementary, almost interchangeable worlds. There’s a good reason why our lingerie line is called “Sexywear” and not “Underwear”. With bright colors and stitch finishings, the Frankie Morello lingerie line isn’t thought out to be hidden but to be displayed. At the same time, the ready to wear collection often borrows shapes and structures from the lingerie world. The slacks have underwear inspired shapes, the corsets are to be worn over tee-

We are environmental and animal rights activists. We make our activist statements with phrases on our models. We are among the few to really get involved in the cause. We don’t use fur, polluting dyes and our production doesn’t call on child labor. For the men and women lingerie, some of our sets are made with organic fabrics.
How do you explain your success as designers and businessmen?

We attribute our success to our capacity to look at fashion with new eyes compared to those who have been trained and have always worked within this world. The fact that we closely follow every step of the production also brought us closer to the managing aspect which took us beyond the creative part of the work….Even now we have a direct rapport with the stores, to test the real market responses to our collections.

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THE BEST OF INTIMA – 02/2010

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 02/2010

Cover
Contents
Index
STORES
Shop Scouting Worldwide
- BOI’s selection from around the world.
Newer Notables
- Set in Black
- Rosa Cipria
- Faire Frou-Frou
- Atemlos
The Best Shop Awards
FASHION
- S/S 2011 Lingerie Trends
- Seeking Alice
- Blood Diamond
Talent
- Nichole de Carle
Brand New
- Jenny Packham Lingerie, Aubade, Ritratti
- Life’s not Fair but my Knickers are, Beautiful Bottoms, WE
- Elise Auderegg, Pussy Cat Dolls, Brooksfield
- Wolford, Cynthia, Lulalu
- 1Sol, Voda Swim, Agnes Valentine
Launching
- Parfait by Affinitas
S/S 2011 Beachwear Trends
Fabric Trends 181
- FW 2011-2012 fabric trends
MAGAZINE
Tete à Tete
- Frankie Morello
Portrait
- Brulée
- Julia Koo
- Le Soir
The Guest
- Jiu Guang, Shanghai, Interview
Events
- Empreinte
- Femmy Awards, Femme Fatale
Interview
- Felina USA CEO Robert Zarabi
Exhibition
- Lingerie Spirit, Calais, France
BUSINESS
Expert
- Reset. Rethink. Renew, Sally Kay
- The Consumer Behavior Shift, Mercedes Gonzalez
IN STOCK
- Brands’ in stock items ready for order
Exhibition Update
- Curvexpo
- Mode City
- Salon Allure
Calendar
- Major trade fairs around the world
Network News Express
- News from the Network Dessous’ ten worldwide magazines
Fabric News
- Viloft, Iluna, Swarovski, Maglificio Ripa, Noyon, Fulgar
THE BEST OF INTIMA – 02/2010 - Cover
THE BEST OF INTIMA – 02/2010 - Advert
THE BEST OF INTIMA – 02/2010 - 1
THE BEST OF INTIMA – 02/2010 - 2
THE BEST OF INTIMA – 02/2010 - 3
THE BEST OF INTIMA – 02/2010 - 4
THE BEST OF INTIMA – 02/2010 - 5
THE BEST OF INTIMA – 02/2010 - Index
THE BEST OF INTIMA – 02/2010 - 7
THE BEST OF INTIMA – 02/2010 - - BOI’s selection from around the world.
THE BEST OF INTIMA – 02/2010 - 9
THE BEST OF INTIMA – 02/2010 - 10
THE BEST OF INTIMA – 02/2010 - 11
THE BEST OF INTIMA – 02/2010 - 12
THE BEST OF INTIMA – 02/2010 - 13
THE BEST OF INTIMA – 02/2010 - 14
THE BEST OF INTIMA – 02/2010 - 15
THE BEST OF INTIMA – 02/2010 - 16
THE BEST OF INTIMA – 02/2010 - 17
THE BEST OF INTIMA – 02/2010 - 18
THE BEST OF INTIMA – 02/2010 - 19
THE BEST OF INTIMA – 02/2010 - - Set in Black
THE BEST OF INTIMA – 02/2010 - 21
THE BEST OF INTIMA – 02/2010 - - Rosa Cipria
THE BEST OF INTIMA – 02/2010 - 23
THE BEST OF INTIMA – 02/2010 - - Faire Frou-Frou
THE BEST OF INTIMA – 02/2010 - 25
THE BEST OF INTIMA – 02/2010 - - Atemlos
THE BEST OF INTIMA – 02/2010 - 27
THE BEST OF INTIMA – 02/2010 - The Best Shop Awards
THE BEST OF INTIMA – 02/2010 - 29
THE BEST OF INTIMA – 02/2010 - 30
THE BEST OF INTIMA – 02/2010 - 31
THE BEST OF INTIMA – 02/2010 - 32
THE BEST OF INTIMA – 02/2010 - 33
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THE BEST OF INTIMA – 02/2010 - 42
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THE BEST OF INTIMA – 02/2010 - 45
THE BEST OF INTIMA – 02/2010 - 46
THE BEST OF INTIMA – 02/2010 - 47
THE BEST OF INTIMA – 02/2010 - 48
THE BEST OF INTIMA – 02/2010 - 49
THE BEST OF INTIMA – 02/2010 - 50
THE BEST OF INTIMA – 02/2010 - 51
THE BEST OF INTIMA – 02/2010 - - Seeking Alice
THE BEST OF INTIMA – 02/2010 - 53
THE BEST OF INTIMA – 02/2010 - 54
THE BEST OF INTIMA – 02/2010 - 55
THE BEST OF INTIMA – 02/2010 - 56
THE BEST OF INTIMA – 02/2010 - 57
THE BEST OF INTIMA – 02/2010 - 58
THE BEST OF INTIMA – 02/2010 - 59
THE BEST OF INTIMA – 02/2010 - 60
THE BEST OF INTIMA – 02/2010 - 61
THE BEST OF INTIMA – 02/2010 - 62
THE BEST OF INTIMA – 02/2010 - 63
THE BEST OF INTIMA – 02/2010 - - S/S 2011 Lingerie Trends
THE BEST OF INTIMA – 02/2010 - 65
THE BEST OF INTIMA – 02/2010 - 66
THE BEST OF INTIMA – 02/2010 - 67
THE BEST OF INTIMA – 02/2010 - 68
THE BEST OF INTIMA – 02/2010 - 69
THE BEST OF INTIMA – 02/2010 - 70
THE BEST OF INTIMA – 02/2010 - 71
THE BEST OF INTIMA – 02/2010 - 72
THE BEST OF INTIMA – 02/2010 - 73
THE BEST OF INTIMA – 02/2010 - - Nichole de Carle
THE BEST OF INTIMA – 02/2010 - 75
THE BEST OF INTIMA – 02/2010 - - Jenny Packham Lingerie, Aubade, Ritratti
THE BEST OF INTIMA – 02/2010 - 77
THE BEST OF INTIMA – 02/2010 - - Life’s not Fair but my Knickers are, Beautiful Bottoms, WE
THE BEST OF INTIMA – 02/2010 - 79
THE BEST OF INTIMA – 02/2010 - - Elise Auderegg, Pussy Cat Dolls, Brooksfield
THE BEST OF INTIMA – 02/2010 - 81
THE BEST OF INTIMA – 02/2010 - - Wolford, Cynthia, Lulalu
THE BEST OF INTIMA – 02/2010 - 83
THE BEST OF INTIMA – 02/2010 - - 1Sol, Voda Swim, Agnes Valentine
THE BEST OF INTIMA – 02/2010 - 85
THE BEST OF INTIMA – 02/2010 - - Blood Diamond
THE BEST OF INTIMA – 02/2010 - 87
THE BEST OF INTIMA – 02/2010 - 88
THE BEST OF INTIMA – 02/2010 - 89
THE BEST OF INTIMA – 02/2010 - 90
THE BEST OF INTIMA – 02/2010 - 91
THE BEST OF INTIMA – 02/2010 - 92
THE BEST OF INTIMA – 02/2010 - 93
THE BEST OF INTIMA – 02/2010 - 94
THE BEST OF INTIMA – 02/2010 - 95
THE BEST OF INTIMA – 02/2010 - 96
THE BEST OF INTIMA – 02/2010 - 97
THE BEST OF INTIMA – 02/2010 - - Frankie Morello
THE BEST OF INTIMA – 02/2010 - 99
THE BEST OF INTIMA – 02/2010 - 100
THE BEST OF INTIMA – 02/2010 - 101
THE BEST OF INTIMA – 02/2010 - - Brulée
THE BEST OF INTIMA – 02/2010 - 103
THE BEST OF INTIMA – 02/2010 - - Julia Koo
THE BEST OF INTIMA – 02/2010 - 105
THE BEST OF INTIMA – 02/2010 - - Le Soir
THE BEST OF INTIMA – 02/2010 - 107
THE BEST OF INTIMA – 02/2010 - - Parfait by Affinitas
THE BEST OF INTIMA – 02/2010 - 109
THE BEST OF INTIMA – 02/2010 - 110
THE BEST OF INTIMA – 02/2010 - 111
THE BEST OF INTIMA – 02/2010 - 112
THE BEST OF INTIMA – 02/2010 - 113
THE BEST OF INTIMA – 02/2010 - 114
THE BEST OF INTIMA – 02/2010 - 115
THE BEST OF INTIMA – 02/2010 - 116
THE BEST OF INTIMA – 02/2010 - 117
THE BEST OF INTIMA – 02/2010 - - Jiu Guang, Shanghai, Interview
THE BEST OF INTIMA – 02/2010 - 119
THE BEST OF INTIMA – 02/2010 - 120
THE BEST OF INTIMA – 02/2010 - 121
THE BEST OF INTIMA – 02/2010 - - Reset. Rethink. Renew, Sally Kay
THE BEST OF INTIMA – 02/2010 - 123
THE BEST OF INTIMA – 02/2010 - - The Consumer Behavior Shift, Mercedes Gonzalez
THE BEST OF INTIMA – 02/2010 - 125
THE BEST OF INTIMA – 02/2010 - 126
THE BEST OF INTIMA – 02/2010 - 127
THE BEST OF INTIMA – 02/2010 - - Brands’ in stock items ready for order
THE BEST OF INTIMA – 02/2010 - 129
THE BEST OF INTIMA – 02/2010 - 130
THE BEST OF INTIMA – 02/2010 - 131
THE BEST OF INTIMA – 02/2010 - S/S 2011 Beachwear Trends
THE BEST OF INTIMA – 02/2010 - 133
THE BEST OF INTIMA – 02/2010 - 134
THE BEST OF INTIMA – 02/2010 - 135
THE BEST OF INTIMA – 02/2010 - 136
THE BEST OF INTIMA – 02/2010 - 137
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THE BEST OF INTIMA – 02/2010 - 141
THE BEST OF INTIMA – 02/2010 - 142
THE BEST OF INTIMA – 02/2010 - 143
THE BEST OF INTIMA – 02/2010 - Events
THE BEST OF INTIMA – 02/2010 - 145
THE BEST OF INTIMA – 02/2010 - - Femmy Awards, Femme Fatale
THE BEST OF INTIMA – 02/2010 - 147
THE BEST OF INTIMA – 02/2010 - 148
THE BEST OF INTIMA – 02/2010 - 149
THE BEST OF INTIMA – 02/2010 - 150
THE BEST OF INTIMA – 02/2010 - 151
THE BEST OF INTIMA – 02/2010 - - Felina USA CEO Robert Zarabi
THE BEST OF INTIMA – 02/2010 - 153
THE BEST OF INTIMA – 02/2010 - - Curvexpo
THE BEST OF INTIMA – 02/2010 - 155
THE BEST OF INTIMA – 02/2010 - - Mode City
THE BEST OF INTIMA – 02/2010 - 157
THE BEST OF INTIMA – 02/2010 - - Salon Allure
THE BEST OF INTIMA – 02/2010 - 159
THE BEST OF INTIMA – 02/2010 - - Major trade fairs around the world
THE BEST OF INTIMA – 02/2010 - 161
THE BEST OF INTIMA – 02/2010 - - News from the Network Dessous’ ten worldwide magazines
THE BEST OF INTIMA – 02/2010 - 163
THE BEST OF INTIMA – 02/2010 - 164
THE BEST OF INTIMA – 02/2010 - 165
THE BEST OF INTIMA – 02/2010 - 166
THE BEST OF INTIMA – 02/2010 - 167
THE BEST OF INTIMA – 02/2010 - - Lingerie Spirit, Calais, France
THE BEST OF INTIMA – 02/2010 - 169
THE BEST OF INTIMA – 02/2010 - 170
THE BEST OF INTIMA – 02/2010 - 171
THE BEST OF INTIMA – 02/2010 - 172
THE BEST OF INTIMA – 02/2010 - 173
THE BEST OF INTIMA – 02/2010 - 174
THE BEST OF INTIMA – 02/2010 - 175
THE BEST OF INTIMA – 02/2010 - - Viloft, Iluna, Swarovski, Maglificio Ripa, Noyon, Fulgar
THE BEST OF INTIMA – 02/2010 - 177
THE BEST OF INTIMA – 02/2010 - 178
THE BEST OF INTIMA – 02/2010 - 179
THE BEST OF INTIMA – 02/2010 - 180
THE BEST OF INTIMA – 02/2010 - - FW 2011-2012 fabric trends
THE BEST OF INTIMA – 02/2010 - 182
THE BEST OF INTIMA – 02/2010 - 183
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