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THE BEST OF INTIMA – 02/2010 - 122

Expert

Reset. Rethink. Renew
Hosiery has come a long way since the creation of nylon first liberated women from the cotton and wool stockings they had worn until then. Today, the ever-spreading accessory stands on its own as a fashion segment, which is why Sally Kay, the president and CEO of the Hosiery Association encourages The Best of Intima readers to reset, rethink and renew all the hosiery concepts presented until now.
Along Came Nylon
I’d be remiss if I didn’t begin by saying that the hosiery business has revolutionized itself exponentially since W allace Carothers invented nylon and introduced it to the world in 1938. Women mobbed department stores pushing and shoving to get their hands on hosiery… the effervescent fashion accessory that they as well as their wardrobes were seeking. Stockings knit of natural fibers such as cotton, wool and silk had been functional in protecting the legs and providing them with warmth, yet women were starved for a fresh look and a modern sense of femininity. These “nylons” were not only liberating, they satisfied their craving. Innovation launched sheerer products that better conformed to etc., nylon for ladies’ hosiery became superfluous; therefore, they went without. Resourceful women, however, would not be caught without the ‘appearance’ of wearing hosiery and became quite artistic with eyebrow pencil lines placed strategically up the backs of their legs… .after all, no lady was completely dressed without hosiery. Who knew that twentyone years later , the industry would experience another fashion aberration… the invention of pantyhose.

SALLY KAY PRESIDENT AND CEO OF THE HOSIERY ASSOCIATION

When Hosiery Creates Style

Take a pause and envision these iconic figures: Twiggy strutting atop the catwalk wearing pantyhose under her miniskirt, Anne Bancroft por-

WOLFORD

innovation launched sheerer products that better conformed to the legs and moved with them offering a translucent, smooth and finished look
the legs and moved with them offering a translucent, smooth and finished look. When World War II depleted the nylon sources to support its military uniforms, parachutes,

traying the ‘cougar’ Mrs. Robinson in “The Graduate,” scantily clad in her black negligee and complementing hosiery, Stephanie Mangano and Tony Manero, the dynamic dancing partners under the twirling disco ball in “Saturday Night Fever.” Gone were the garter straps and gone were girdles, once again challen ges overcome by leveraging creativity and innovation to foster new products. Celebrities, fashionistas, and big screen movies each engraving a sense of style on the minds of consumers.

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THE BEST OF INTIMA – 02/2010

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 02/2010

Cover
Contents
Index
STORES
Shop Scouting Worldwide
- BOI’s selection from around the world.
Newer Notables
- Set in Black
- Rosa Cipria
- Faire Frou-Frou
- Atemlos
The Best Shop Awards
FASHION
- S/S 2011 Lingerie Trends
- Seeking Alice
- Blood Diamond
Talent
- Nichole de Carle
Brand New
- Jenny Packham Lingerie, Aubade, Ritratti
- Life’s not Fair but my Knickers are, Beautiful Bottoms, WE
- Elise Auderegg, Pussy Cat Dolls, Brooksfield
- Wolford, Cynthia, Lulalu
- 1Sol, Voda Swim, Agnes Valentine
Launching
- Parfait by Affinitas
S/S 2011 Beachwear Trends
Fabric Trends 181
- FW 2011-2012 fabric trends
MAGAZINE
Tete à Tete
- Frankie Morello
Portrait
- Brulée
- Julia Koo
- Le Soir
The Guest
- Jiu Guang, Shanghai, Interview
Events
- Empreinte
- Femmy Awards, Femme Fatale
Interview
- Felina USA CEO Robert Zarabi
Exhibition
- Lingerie Spirit, Calais, France
BUSINESS
Expert
- Reset. Rethink. Renew, Sally Kay
- The Consumer Behavior Shift, Mercedes Gonzalez
IN STOCK
- Brands’ in stock items ready for order
Exhibition Update
- Curvexpo
- Mode City
- Salon Allure
Calendar
- Major trade fairs around the world
Network News Express
- News from the Network Dessous’ ten worldwide magazines
Fabric News
- Viloft, Iluna, Swarovski, Maglificio Ripa, Noyon, Fulgar
THE BEST OF INTIMA – 02/2010 - Cover
THE BEST OF INTIMA – 02/2010 - Advert
THE BEST OF INTIMA – 02/2010 - 1
THE BEST OF INTIMA – 02/2010 - 2
THE BEST OF INTIMA – 02/2010 - 3
THE BEST OF INTIMA – 02/2010 - 4
THE BEST OF INTIMA – 02/2010 - 5
THE BEST OF INTIMA – 02/2010 - Index
THE BEST OF INTIMA – 02/2010 - 7
THE BEST OF INTIMA – 02/2010 - - BOI’s selection from around the world.
THE BEST OF INTIMA – 02/2010 - 9
THE BEST OF INTIMA – 02/2010 - 10
THE BEST OF INTIMA – 02/2010 - 11
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THE BEST OF INTIMA – 02/2010 - 18
THE BEST OF INTIMA – 02/2010 - 19
THE BEST OF INTIMA – 02/2010 - - Set in Black
THE BEST OF INTIMA – 02/2010 - 21
THE BEST OF INTIMA – 02/2010 - - Rosa Cipria
THE BEST OF INTIMA – 02/2010 - 23
THE BEST OF INTIMA – 02/2010 - - Faire Frou-Frou
THE BEST OF INTIMA – 02/2010 - 25
THE BEST OF INTIMA – 02/2010 - - Atemlos
THE BEST OF INTIMA – 02/2010 - 27
THE BEST OF INTIMA – 02/2010 - The Best Shop Awards
THE BEST OF INTIMA – 02/2010 - 29
THE BEST OF INTIMA – 02/2010 - 30
THE BEST OF INTIMA – 02/2010 - 31
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THE BEST OF INTIMA – 02/2010 - 51
THE BEST OF INTIMA – 02/2010 - - Seeking Alice
THE BEST OF INTIMA – 02/2010 - 53
THE BEST OF INTIMA – 02/2010 - 54
THE BEST OF INTIMA – 02/2010 - 55
THE BEST OF INTIMA – 02/2010 - 56
THE BEST OF INTIMA – 02/2010 - 57
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THE BEST OF INTIMA – 02/2010 - 61
THE BEST OF INTIMA – 02/2010 - 62
THE BEST OF INTIMA – 02/2010 - 63
THE BEST OF INTIMA – 02/2010 - - S/S 2011 Lingerie Trends
THE BEST OF INTIMA – 02/2010 - 65
THE BEST OF INTIMA – 02/2010 - 66
THE BEST OF INTIMA – 02/2010 - 67
THE BEST OF INTIMA – 02/2010 - 68
THE BEST OF INTIMA – 02/2010 - 69
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THE BEST OF INTIMA – 02/2010 - 71
THE BEST OF INTIMA – 02/2010 - 72
THE BEST OF INTIMA – 02/2010 - 73
THE BEST OF INTIMA – 02/2010 - - Nichole de Carle
THE BEST OF INTIMA – 02/2010 - 75
THE BEST OF INTIMA – 02/2010 - - Jenny Packham Lingerie, Aubade, Ritratti
THE BEST OF INTIMA – 02/2010 - 77
THE BEST OF INTIMA – 02/2010 - - Life’s not Fair but my Knickers are, Beautiful Bottoms, WE
THE BEST OF INTIMA – 02/2010 - 79
THE BEST OF INTIMA – 02/2010 - - Elise Auderegg, Pussy Cat Dolls, Brooksfield
THE BEST OF INTIMA – 02/2010 - 81
THE BEST OF INTIMA – 02/2010 - - Wolford, Cynthia, Lulalu
THE BEST OF INTIMA – 02/2010 - 83
THE BEST OF INTIMA – 02/2010 - - 1Sol, Voda Swim, Agnes Valentine
THE BEST OF INTIMA – 02/2010 - 85
THE BEST OF INTIMA – 02/2010 - - Blood Diamond
THE BEST OF INTIMA – 02/2010 - 87
THE BEST OF INTIMA – 02/2010 - 88
THE BEST OF INTIMA – 02/2010 - 89
THE BEST OF INTIMA – 02/2010 - 90
THE BEST OF INTIMA – 02/2010 - 91
THE BEST OF INTIMA – 02/2010 - 92
THE BEST OF INTIMA – 02/2010 - 93
THE BEST OF INTIMA – 02/2010 - 94
THE BEST OF INTIMA – 02/2010 - 95
THE BEST OF INTIMA – 02/2010 - 96
THE BEST OF INTIMA – 02/2010 - 97
THE BEST OF INTIMA – 02/2010 - - Frankie Morello
THE BEST OF INTIMA – 02/2010 - 99
THE BEST OF INTIMA – 02/2010 - 100
THE BEST OF INTIMA – 02/2010 - 101
THE BEST OF INTIMA – 02/2010 - - Brulée
THE BEST OF INTIMA – 02/2010 - 103
THE BEST OF INTIMA – 02/2010 - - Julia Koo
THE BEST OF INTIMA – 02/2010 - 105
THE BEST OF INTIMA – 02/2010 - - Le Soir
THE BEST OF INTIMA – 02/2010 - 107
THE BEST OF INTIMA – 02/2010 - - Parfait by Affinitas
THE BEST OF INTIMA – 02/2010 - 109
THE BEST OF INTIMA – 02/2010 - 110
THE BEST OF INTIMA – 02/2010 - 111
THE BEST OF INTIMA – 02/2010 - 112
THE BEST OF INTIMA – 02/2010 - 113
THE BEST OF INTIMA – 02/2010 - 114
THE BEST OF INTIMA – 02/2010 - 115
THE BEST OF INTIMA – 02/2010 - 116
THE BEST OF INTIMA – 02/2010 - 117
THE BEST OF INTIMA – 02/2010 - - Jiu Guang, Shanghai, Interview
THE BEST OF INTIMA – 02/2010 - 119
THE BEST OF INTIMA – 02/2010 - 120
THE BEST OF INTIMA – 02/2010 - 121
THE BEST OF INTIMA – 02/2010 - - Reset. Rethink. Renew, Sally Kay
THE BEST OF INTIMA – 02/2010 - 123
THE BEST OF INTIMA – 02/2010 - - The Consumer Behavior Shift, Mercedes Gonzalez
THE BEST OF INTIMA – 02/2010 - 125
THE BEST OF INTIMA – 02/2010 - 126
THE BEST OF INTIMA – 02/2010 - 127
THE BEST OF INTIMA – 02/2010 - - Brands’ in stock items ready for order
THE BEST OF INTIMA – 02/2010 - 129
THE BEST OF INTIMA – 02/2010 - 130
THE BEST OF INTIMA – 02/2010 - 131
THE BEST OF INTIMA – 02/2010 - S/S 2011 Beachwear Trends
THE BEST OF INTIMA – 02/2010 - 133
THE BEST OF INTIMA – 02/2010 - 134
THE BEST OF INTIMA – 02/2010 - 135
THE BEST OF INTIMA – 02/2010 - 136
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THE BEST OF INTIMA – 02/2010 - 141
THE BEST OF INTIMA – 02/2010 - 142
THE BEST OF INTIMA – 02/2010 - 143
THE BEST OF INTIMA – 02/2010 - Events
THE BEST OF INTIMA – 02/2010 - 145
THE BEST OF INTIMA – 02/2010 - - Femmy Awards, Femme Fatale
THE BEST OF INTIMA – 02/2010 - 147
THE BEST OF INTIMA – 02/2010 - 148
THE BEST OF INTIMA – 02/2010 - 149
THE BEST OF INTIMA – 02/2010 - 150
THE BEST OF INTIMA – 02/2010 - 151
THE BEST OF INTIMA – 02/2010 - - Felina USA CEO Robert Zarabi
THE BEST OF INTIMA – 02/2010 - 153
THE BEST OF INTIMA – 02/2010 - - Curvexpo
THE BEST OF INTIMA – 02/2010 - 155
THE BEST OF INTIMA – 02/2010 - - Mode City
THE BEST OF INTIMA – 02/2010 - 157
THE BEST OF INTIMA – 02/2010 - - Salon Allure
THE BEST OF INTIMA – 02/2010 - 159
THE BEST OF INTIMA – 02/2010 - - Major trade fairs around the world
THE BEST OF INTIMA – 02/2010 - 161
THE BEST OF INTIMA – 02/2010 - - News from the Network Dessous’ ten worldwide magazines
THE BEST OF INTIMA – 02/2010 - 163
THE BEST OF INTIMA – 02/2010 - 164
THE BEST OF INTIMA – 02/2010 - 165
THE BEST OF INTIMA – 02/2010 - 166
THE BEST OF INTIMA – 02/2010 - 167
THE BEST OF INTIMA – 02/2010 - - Lingerie Spirit, Calais, France
THE BEST OF INTIMA – 02/2010 - 169
THE BEST OF INTIMA – 02/2010 - 170
THE BEST OF INTIMA – 02/2010 - 171
THE BEST OF INTIMA – 02/2010 - 172
THE BEST OF INTIMA – 02/2010 - 173
THE BEST OF INTIMA – 02/2010 - 174
THE BEST OF INTIMA – 02/2010 - 175
THE BEST OF INTIMA – 02/2010 - - Viloft, Iluna, Swarovski, Maglificio Ripa, Noyon, Fulgar
THE BEST OF INTIMA – 02/2010 - 177
THE BEST OF INTIMA – 02/2010 - 178
THE BEST OF INTIMA – 02/2010 - 179
THE BEST OF INTIMA – 02/2010 - 180
THE BEST OF INTIMA – 02/2010 - - FW 2011-2012 fabric trends
THE BEST OF INTIMA – 02/2010 - 182
THE BEST OF INTIMA – 02/2010 - 183
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