THE BEST OF INTIMA – 02/2010 - 156

Exhibition update

Plunge in with Mode City
The third edition of the world famous Mode City Tradeshow in Paris will be full of innovative surprises as it will offer a whole new outlook on the lingerie and beachwear universe. This year’s new dynamic and refreshing water theme, will create a constant link between the four pavilions where next year’s collections will be displayed. Water, source of life... and this time inspiration, for a new edition full of aquatic surprises!
A Breath of Fresh air on the Catwalks
For September 2010, the tradeshow has worked twice as hard to provide the greatest creativity. On a 376 737 ft2 exhibition space, 500 lingerie and beachwear brands will make up a large and diverse product offer divided in the usual four universes: Just Fashion, with young, dynamic brands; Designer Labels & Creation with highend luxury brands: The Essentials with the great tradition corsetry classics, and Cocooning for

Intima Celebrates its 20th Birthday

The French Intima Magazine will turn 20 years old during the Mode City tradeshow. Web interviews, coffee hours, exclusive Bellini cocktails…and the latest Intima t-shirt available, a whole set of exciting features await visitors and clients of the magazine at the Intima Lounge.

Intima Invites you to its Beachwear Conference

After loungewear in January, Intima conducted a wide survey to report on the latest beachwear sales trends in Europe, with the participation of its Italian, German, British and Spanish partners. Published in the different Network Dessous Magazines, the results of this survey will be the subject of a conference during each tradeshow day at Mode City, in the Conference Space (Hall 3), Saturday September 4th at 2:30 p.m., Sunday September 5th at 2:00 p.m., and Monday September 6th at 10:00 a.m.

the loungewear, nightwear, yoga and fitness lines. A wide variety of animation will set up the trend section. For the first time ever, the runway shows will take place outside, on the terrace where the water theme will take center stage: a tonus filled water theme for the afternoon beachwear shows and a more relaxing and tranquilizing water theme for the morning lingerie shows.

Fashion Animation

Talents de Intima

The “Attention Talent” section of the French Intima Magazine, comes to life at the Mode City Tradeshow. Thanks to the Intima France and Eurovet partnership, two young designers selected by the magazine’s editorial team, Marie Cazenave for lingerie and Dorothée Goroneskoul for beachwear, will get the benefit of a great exposure: each of them will have a booth in the young designer section, a mannequin offered by ABC Manichini in the Intima lounge space as well as one garment displayed in the Bubble space of Mode City and two models in the general fashion show. A great opportunity for these two young talents, made possible by the common support of Intima magazine and Mode City team!

The Fireflies’ Garden, a fairy tale setting perfect to awake the senses, will be located right next to the welcome center and will provide all fashion information related to the show. The most beautiful product selection will be displayed in a dark and closed-off universe to make them appear as fireflies. The Bubbles Space, a creative and relaxing universe will also present the collections in a pleasant atmosphere between a bubble bar and a relaxing space! The tradeshow has elected the German brand Maryan Mehlhorn Creator of the Year 2010, in the Paris, Capital de la Creation context.

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THE BEST OF INTIMA – 02/2010

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 02/2010
