THE BEST OF INTIMA – 02/2010 - 173

The “Underwear/Outerwear” Spirit Contest
“Lingerie Spirit” also welcomes, in the City of Lace atrium, the interesting works of young talents within the setting of the exhibition, who participated in the “Underwear/Outerwear Spirit” contest. Presided by Michel Dupré and Christelle Santabarbara, from the Dupré Santabarbara fashion house and organized by the International City of Lace and Fashion, this contest is meant for 3rd years students of the Esmod Roubaix School and for the young designers supported by the “Maisons de Mode” Organization in Lille and Roubaix, in Northern France. After evaluating the students’ works, the expert jury awarded three students: Aurélie Lefebvre received the Jury Prize, and was also rewarded with a week internship in the workshops of the Dupré Santabarbara fashion house, Victoire Coisne received the Jury Trame Prize (lacemakers) and Stéphane Martella got the Jury’s Choice Award. Congratulations to all!
AURELIE LEFEBVRE’S CREATIONS (ESMOD ROUBAIX), «UNDERWEAR/OUTWEAR SPIRIT»
AWARD WINNER

and contributed to putting it back in its true place in the fashion world.

From Intimacy to Exhibition, from the Boudoir to the Office
If the disappearance of corsets marked the beginning of women’s liberation, and if feminist movements contributed to a simplification of undergarments up to the point of burning bras, lingerie brands supply a rich and diverse product offer with many items putting a strong accent on sensuality. With nudity becoming trivial, the contemporary imagination is in trouble and to give the female body its original properties, fashion designers set to partially and subtly cover it. In a society dominated by webcams and Facebook, lingerie brands offer a consumerism experience to suggest a new form of intimacy based on a complete narrative universe, lead by advertisement, websites and the interior design of lingerie boutiques. Lightly dressed feminine characters come and go in imaginary settings built to stimulate creativity while calling to the symbolic figures and myths that have forged the contemporary woman in our

collective memories. Meanwhile, history has witnessed the emancipation of women, who were once objectified and are now in control of their own existence.

Underwear-Outerwear: Fashion Trend or Profound Mutation
Today lingerie has become, in itself, a fashion object and its different pieces hold the same place as ready-to-wear apparel in women’s wardrobes. Not only is lingerie in style, but it inspires the art of fashion, lending its fabrics, techniques, and details to other clothing divisions. Women mix and match different pieces and play with the underwear-outerwear effects to the point of erasing the distinction between lingerie and ready-to-wear. Designers invested in the field of lingerie by developing licenses, but also through the creation of “underwear/outwear” clothing. The idea behind the concept is to make lingerie visible, to wear it over the outfits or work ready-to-wear apparel with lingerie materials, techniques and accessories. This new fashion trend invites the intimate apparel industry to borrow fabrics from other

«The idea behind the concept is to make lingerie visible, to wear it over the outfits or work ready-to-wear apparel with lingerie materials, techniques and accessories»
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THE BEST OF INTIMA – 02/2010

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 02/2010

Cover
Contents
Index
STORES
Shop Scouting Worldwide
- BOI’s selection from around the world.
Newer Notables
- Set in Black
- Rosa Cipria
- Faire Frou-Frou
- Atemlos
The Best Shop Awards
FASHION
- S/S 2011 Lingerie Trends
- Seeking Alice
- Blood Diamond
Talent
- Nichole de Carle
Brand New
- Jenny Packham Lingerie, Aubade, Ritratti
- Life’s not Fair but my Knickers are, Beautiful Bottoms, WE
- Elise Auderegg, Pussy Cat Dolls, Brooksfield
- Wolford, Cynthia, Lulalu
- 1Sol, Voda Swim, Agnes Valentine
Launching
- Parfait by Affinitas
S/S 2011 Beachwear Trends
Fabric Trends 181
- FW 2011-2012 fabric trends
MAGAZINE
Tete à Tete
- Frankie Morello
Portrait
- Brulée
- Julia Koo
- Le Soir
The Guest
- Jiu Guang, Shanghai, Interview
Events
- Empreinte
- Femmy Awards, Femme Fatale
Interview
- Felina USA CEO Robert Zarabi
Exhibition
- Lingerie Spirit, Calais, France
BUSINESS
Expert
- Reset. Rethink. Renew, Sally Kay
- The Consumer Behavior Shift, Mercedes Gonzalez
IN STOCK
- Brands’ in stock items ready for order
Exhibition Update
- Curvexpo
- Mode City
- Salon Allure
Calendar
- Major trade fairs around the world
Network News Express
- News from the Network Dessous’ ten worldwide magazines
Fabric News
- Viloft, Iluna, Swarovski, Maglificio Ripa, Noyon, Fulgar
THE BEST OF INTIMA – 02/2010 - Cover
THE BEST OF INTIMA – 02/2010 - Advert
THE BEST OF INTIMA – 02/2010 - 1
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THE BEST OF INTIMA – 02/2010 - 3
THE BEST OF INTIMA – 02/2010 - 4
THE BEST OF INTIMA – 02/2010 - 5
THE BEST OF INTIMA – 02/2010 - Index
THE BEST OF INTIMA – 02/2010 - 7
THE BEST OF INTIMA – 02/2010 - - BOI’s selection from around the world.
THE BEST OF INTIMA – 02/2010 - 9
THE BEST OF INTIMA – 02/2010 - 10
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THE BEST OF INTIMA – 02/2010 - 17
THE BEST OF INTIMA – 02/2010 - 18
THE BEST OF INTIMA – 02/2010 - 19
THE BEST OF INTIMA – 02/2010 - - Set in Black
THE BEST OF INTIMA – 02/2010 - 21
THE BEST OF INTIMA – 02/2010 - - Rosa Cipria
THE BEST OF INTIMA – 02/2010 - 23
THE BEST OF INTIMA – 02/2010 - - Faire Frou-Frou
THE BEST OF INTIMA – 02/2010 - 25
THE BEST OF INTIMA – 02/2010 - - Atemlos
THE BEST OF INTIMA – 02/2010 - 27
THE BEST OF INTIMA – 02/2010 - The Best Shop Awards
THE BEST OF INTIMA – 02/2010 - 29
THE BEST OF INTIMA – 02/2010 - 30
THE BEST OF INTIMA – 02/2010 - 31
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THE BEST OF INTIMA – 02/2010 - 49
THE BEST OF INTIMA – 02/2010 - 50
THE BEST OF INTIMA – 02/2010 - 51
THE BEST OF INTIMA – 02/2010 - - Seeking Alice
THE BEST OF INTIMA – 02/2010 - 53
THE BEST OF INTIMA – 02/2010 - 54
THE BEST OF INTIMA – 02/2010 - 55
THE BEST OF INTIMA – 02/2010 - 56
THE BEST OF INTIMA – 02/2010 - 57
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THE BEST OF INTIMA – 02/2010 - 61
THE BEST OF INTIMA – 02/2010 - 62
THE BEST OF INTIMA – 02/2010 - 63
THE BEST OF INTIMA – 02/2010 - - S/S 2011 Lingerie Trends
THE BEST OF INTIMA – 02/2010 - 65
THE BEST OF INTIMA – 02/2010 - 66
THE BEST OF INTIMA – 02/2010 - 67
THE BEST OF INTIMA – 02/2010 - 68
THE BEST OF INTIMA – 02/2010 - 69
THE BEST OF INTIMA – 02/2010 - 70
THE BEST OF INTIMA – 02/2010 - 71
THE BEST OF INTIMA – 02/2010 - 72
THE BEST OF INTIMA – 02/2010 - 73
THE BEST OF INTIMA – 02/2010 - - Nichole de Carle
THE BEST OF INTIMA – 02/2010 - 75
THE BEST OF INTIMA – 02/2010 - - Jenny Packham Lingerie, Aubade, Ritratti
THE BEST OF INTIMA – 02/2010 - 77
THE BEST OF INTIMA – 02/2010 - - Life’s not Fair but my Knickers are, Beautiful Bottoms, WE
THE BEST OF INTIMA – 02/2010 - 79
THE BEST OF INTIMA – 02/2010 - - Elise Auderegg, Pussy Cat Dolls, Brooksfield
THE BEST OF INTIMA – 02/2010 - 81
THE BEST OF INTIMA – 02/2010 - - Wolford, Cynthia, Lulalu
THE BEST OF INTIMA – 02/2010 - 83
THE BEST OF INTIMA – 02/2010 - - 1Sol, Voda Swim, Agnes Valentine
THE BEST OF INTIMA – 02/2010 - 85
THE BEST OF INTIMA – 02/2010 - - Blood Diamond
THE BEST OF INTIMA – 02/2010 - 87
THE BEST OF INTIMA – 02/2010 - 88
THE BEST OF INTIMA – 02/2010 - 89
THE BEST OF INTIMA – 02/2010 - 90
THE BEST OF INTIMA – 02/2010 - 91
THE BEST OF INTIMA – 02/2010 - 92
THE BEST OF INTIMA – 02/2010 - 93
THE BEST OF INTIMA – 02/2010 - 94
THE BEST OF INTIMA – 02/2010 - 95
THE BEST OF INTIMA – 02/2010 - 96
THE BEST OF INTIMA – 02/2010 - 97
THE BEST OF INTIMA – 02/2010 - - Frankie Morello
THE BEST OF INTIMA – 02/2010 - 99
THE BEST OF INTIMA – 02/2010 - 100
THE BEST OF INTIMA – 02/2010 - 101
THE BEST OF INTIMA – 02/2010 - - Brulée
THE BEST OF INTIMA – 02/2010 - 103
THE BEST OF INTIMA – 02/2010 - - Julia Koo
THE BEST OF INTIMA – 02/2010 - 105
THE BEST OF INTIMA – 02/2010 - - Le Soir
THE BEST OF INTIMA – 02/2010 - 107
THE BEST OF INTIMA – 02/2010 - - Parfait by Affinitas
THE BEST OF INTIMA – 02/2010 - 109
THE BEST OF INTIMA – 02/2010 - 110
THE BEST OF INTIMA – 02/2010 - 111
THE BEST OF INTIMA – 02/2010 - 112
THE BEST OF INTIMA – 02/2010 - 113
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THE BEST OF INTIMA – 02/2010 - 115
THE BEST OF INTIMA – 02/2010 - 116
THE BEST OF INTIMA – 02/2010 - 117
THE BEST OF INTIMA – 02/2010 - - Jiu Guang, Shanghai, Interview
THE BEST OF INTIMA – 02/2010 - 119
THE BEST OF INTIMA – 02/2010 - 120
THE BEST OF INTIMA – 02/2010 - 121
THE BEST OF INTIMA – 02/2010 - - Reset. Rethink. Renew, Sally Kay
THE BEST OF INTIMA – 02/2010 - 123
THE BEST OF INTIMA – 02/2010 - - The Consumer Behavior Shift, Mercedes Gonzalez
THE BEST OF INTIMA – 02/2010 - 125
THE BEST OF INTIMA – 02/2010 - 126
THE BEST OF INTIMA – 02/2010 - 127
THE BEST OF INTIMA – 02/2010 - - Brands’ in stock items ready for order
THE BEST OF INTIMA – 02/2010 - 129
THE BEST OF INTIMA – 02/2010 - 130
THE BEST OF INTIMA – 02/2010 - 131
THE BEST OF INTIMA – 02/2010 - S/S 2011 Beachwear Trends
THE BEST OF INTIMA – 02/2010 - 133
THE BEST OF INTIMA – 02/2010 - 134
THE BEST OF INTIMA – 02/2010 - 135
THE BEST OF INTIMA – 02/2010 - 136
THE BEST OF INTIMA – 02/2010 - 137
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THE BEST OF INTIMA – 02/2010 - 141
THE BEST OF INTIMA – 02/2010 - 142
THE BEST OF INTIMA – 02/2010 - 143
THE BEST OF INTIMA – 02/2010 - Events
THE BEST OF INTIMA – 02/2010 - 145
THE BEST OF INTIMA – 02/2010 - - Femmy Awards, Femme Fatale
THE BEST OF INTIMA – 02/2010 - 147
THE BEST OF INTIMA – 02/2010 - 148
THE BEST OF INTIMA – 02/2010 - 149
THE BEST OF INTIMA – 02/2010 - 150
THE BEST OF INTIMA – 02/2010 - 151
THE BEST OF INTIMA – 02/2010 - - Felina USA CEO Robert Zarabi
THE BEST OF INTIMA – 02/2010 - 153
THE BEST OF INTIMA – 02/2010 - - Curvexpo
THE BEST OF INTIMA – 02/2010 - 155
THE BEST OF INTIMA – 02/2010 - - Mode City
THE BEST OF INTIMA – 02/2010 - 157
THE BEST OF INTIMA – 02/2010 - - Salon Allure
THE BEST OF INTIMA – 02/2010 - 159
THE BEST OF INTIMA – 02/2010 - - Major trade fairs around the world
THE BEST OF INTIMA – 02/2010 - 161
THE BEST OF INTIMA – 02/2010 - - News from the Network Dessous’ ten worldwide magazines
THE BEST OF INTIMA – 02/2010 - 163
THE BEST OF INTIMA – 02/2010 - 164
THE BEST OF INTIMA – 02/2010 - 165
THE BEST OF INTIMA – 02/2010 - 166
THE BEST OF INTIMA – 02/2010 - 167
THE BEST OF INTIMA – 02/2010 - - Lingerie Spirit, Calais, France
THE BEST OF INTIMA – 02/2010 - 169
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THE BEST OF INTIMA – 02/2010 - 173
THE BEST OF INTIMA – 02/2010 - 174
THE BEST OF INTIMA – 02/2010 - 175
THE BEST OF INTIMA – 02/2010 - - Viloft, Iluna, Swarovski, Maglificio Ripa, Noyon, Fulgar
THE BEST OF INTIMA – 02/2010 - 177
THE BEST OF INTIMA – 02/2010 - 178
THE BEST OF INTIMA – 02/2010 - 179
THE BEST OF INTIMA – 02/2010 - 180
THE BEST OF INTIMA – 02/2010 - - FW 2011-2012 fabric trends
THE BEST OF INTIMA – 02/2010 - 182
THE BEST OF INTIMA – 02/2010 - 183
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