THE BEST OF INTIMA – 02/2011 - 171

O
JEAN-LUC TEINTURIER

industry in the United States. Two major tradeshows, three American cities, The Best of Intima President Jean-Luc Teinturier for a face-to-face discussion about both summer events.
How many lingerie brands will the tradeshow count this summer? How many beachwear brands?

So far we have 238 lingerie brands coming to New York and 76 swimwear brands. As for Las Vegas we have 141 lingerie brands and 106 swimwear brands, for a total of 314 brands in New York and 247 in Nevada.
What are the challenges involved in establishing a beachwear segment within the lingerie universe?

CURVE dates coincide with the busy Swimwear Market Week and the time of the year when buyers write their orders. Only a small selection of brands have a showroom in New York and now that all of the best designer swimwear brands are under one roof, it is making it much easier and more enjoyable for both the brands and retailers. The caliber of the lingerie and swimwear brands exhibiting at both CurveNY New York and CurveNV Las Vegas this August 2011 further supports the market needs explained above.
How large is the overall sales area?

Launching a swimwear section next to a lingerie offering is an obvious and natural extension for several reasons, meeting the market needs and voids: 50% of lingerie specialty stores in North America do carry swimwear: with the CURVE August 2011 shows, these buyers will be able to optimize their time and obtain a clear overall vision of the new Spring/Summer 2012 collections of the best designer swimwear brands. At the consumer level, the process of buying a swimsuit is the same as buying lingerie: the lingerie specialty stores already possess the customer service needed on the retail floor. To reach out to the important West Coast retailers, the best designer swimwear brands needed a “home" in Las Vegas - a focused and classy format to unveil their new collections during Market Week. The strong follow up of such brands on the market reflects this. In New York, the

As of June 24th, the sq. ft. sold per show is 29,723 ft2 or about 2800 square meters of booths for the New York show and 21,650 ft2 or about 2000 square meters of booths in Las Vegas.
Three reasons to go to the Curvexpo tradeshow?

Three reasons for brands to attend: to be a part of the most unique and efficient format covering both coasts. To gain exposure and optimize time in meeting existing and new customers. To have an overview of the market offering and also attend educational seminars. Three reasons for retailers to attend: to optimize time meeting current vendors and discovering new brands. To network with other retailers. To attend seminars focused on common retail challenges: PR initiatives, merchandising, social media and ecommerce, etc.

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THE BEST OF INTIMA – 02/2011

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 02/2011

Cover
Contents
STORES
Shop Scouting Worldwide
- Marily, Barletta, Italy
- Boutique Seduction, Lausanne, Switzerland
- Pimenta Rosa, Rio Tinto, Portugal
- Beneath the Gown, Clinton, United States
- Paris Lingerie, Zagreb, Croatia
Newer Notables
- A la Mode Lingerie, Annapolis, United States
- Pooh Pooh Bee Doo, Grasse, France
- Prohibido Lingerie, Cambridge, United Kingdom
- Inside Story, Oakville, Canada
Retail News - Neiman Marcus, La Perla Shanghai
The Best of Intima Awards
FASHION
- SS2012 Beachwear Trends
- Photoshoot / Off Cool
- SS 2012 Fashion Trends
Talent - Katharine Demarchelier
Brand New
- Chantelle, Curvy Kate, Cosabella
- Huit, Barbara, Berlei
- Desigual, Christian Lacroix
- Lejaby, After Eden
- Coco Cavalière, Good Night Gilda
- Lelo Loungewear, Calida, Empreinte
Boi's Picks
- Lahco
- Parah Online
- 1Sol
Tête à Tête - Jean-Paul Gaultier
Photoshoot - Morning Portraits
MAGAZINE
Special Report - Shapewear: the Trend Offices Speak Out
Interview - Chantelle
Success Story - Pull-In
Expert - Think Big, Mercedes Gonzalez
Exclusive - A Day with a Personal Lingerie Shopper, Margaret Shrum
Focus - How Can Social Technology Improve your Lingerie Business?
IN STOCK - The brands present their items ready for order
Portrait
- Paula Hermanny, VIX
- Arielle Shapiro, Ari Dein
Events
- Femmy Awards, Ballet Russe
- Lise Charmel
BUSINESS
Business News - Dita Von Teese, HUG Awards, Andrea Billard, Affinitas
Exhibition Update - Face-to-Face: Miami Swimshow and Curvexpo
Calendar - Major events around the world
Network News Express - News from the Network Dessous’ Magazines around the world
Fabric News
- Elastic
- Lurex
THE BEST OF INTIMA – 02/2011 - Cover
THE BEST OF INTIMA – 02/2011 - Cov2
THE BEST OF INTIMA – 02/2011 - 1
THE BEST OF INTIMA – 02/2011 - 2
THE BEST OF INTIMA – 02/2011 - 3
THE BEST OF INTIMA – 02/2011 - Contents
THE BEST OF INTIMA – 02/2011 - 5
THE BEST OF INTIMA – 02/2011 - - Marily, Barletta, Italy
THE BEST OF INTIMA – 02/2011 - 7
THE BEST OF INTIMA – 02/2011 - - Boutique Seduction, Lausanne, Switzerland
THE BEST OF INTIMA – 02/2011 - 9
THE BEST OF INTIMA – 02/2011 - - Pimenta Rosa, Rio Tinto, Portugal
THE BEST OF INTIMA – 02/2011 - 11
THE BEST OF INTIMA – 02/2011 - - Beneath the Gown, Clinton, United States
THE BEST OF INTIMA – 02/2011 - 13
THE BEST OF INTIMA – 02/2011 - - Paris Lingerie, Zagreb, Croatia
THE BEST OF INTIMA – 02/2011 - 15
THE BEST OF INTIMA – 02/2011 - - A la Mode Lingerie, Annapolis, United States
THE BEST OF INTIMA – 02/2011 - 17
THE BEST OF INTIMA – 02/2011 - - Pooh Pooh Bee Doo, Grasse, France
THE BEST OF INTIMA – 02/2011 - 19
THE BEST OF INTIMA – 02/2011 - - Prohibido Lingerie, Cambridge, United Kingdom
THE BEST OF INTIMA – 02/2011 - 21
THE BEST OF INTIMA – 02/2011 - - Inside Story, Oakville, Canada
THE BEST OF INTIMA – 02/2011 - 23
THE BEST OF INTIMA – 02/2011 - Retail News - Neiman Marcus, La Perla Shanghai
THE BEST OF INTIMA – 02/2011 - 25
THE BEST OF INTIMA – 02/2011 - The Best of Intima Awards
THE BEST OF INTIMA – 02/2011 - 27
THE BEST OF INTIMA – 02/2011 - 28
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THE BEST OF INTIMA – 02/2011 - 45
THE BEST OF INTIMA – 02/2011 - FASHION
THE BEST OF INTIMA – 02/2011 - 47
THE BEST OF INTIMA – 02/2011 - 48
THE BEST OF INTIMA – 02/2011 - 49
THE BEST OF INTIMA – 02/2011 - 50
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THE BEST OF INTIMA – 02/2011 - 55
THE BEST OF INTIMA – 02/2011 - 56
THE BEST OF INTIMA – 02/2011 - 57
THE BEST OF INTIMA – 02/2011 - - SS2012 Beachwear Trends
THE BEST OF INTIMA – 02/2011 - 59
THE BEST OF INTIMA – 02/2011 - 60
THE BEST OF INTIMA – 02/2011 - 61
THE BEST OF INTIMA – 02/2011 - 62
THE BEST OF INTIMA – 02/2011 - 63
THE BEST OF INTIMA – 02/2011 - 64
THE BEST OF INTIMA – 02/2011 - 65
THE BEST OF INTIMA – 02/2011 - - Photoshoot / Off Cool
THE BEST OF INTIMA – 02/2011 - 67
THE BEST OF INTIMA – 02/2011 - 68
THE BEST OF INTIMA – 02/2011 - 69
THE BEST OF INTIMA – 02/2011 - 70
THE BEST OF INTIMA – 02/2011 - 71
THE BEST OF INTIMA – 02/2011 - 72
THE BEST OF INTIMA – 02/2011 - 73
THE BEST OF INTIMA – 02/2011 - - SS 2012 Fashion Trends
THE BEST OF INTIMA – 02/2011 - 75
THE BEST OF INTIMA – 02/2011 - 76
THE BEST OF INTIMA – 02/2011 - 77
THE BEST OF INTIMA – 02/2011 - Brand New
THE BEST OF INTIMA – 02/2011 - 79
THE BEST OF INTIMA – 02/2011 - 80
THE BEST OF INTIMA – 02/2011 - 81
THE BEST OF INTIMA – 02/2011 - 82
THE BEST OF INTIMA – 02/2011 - 83
THE BEST OF INTIMA – 02/2011 - Talent - Katharine Demarchelier
THE BEST OF INTIMA – 02/2011 - 85
THE BEST OF INTIMA – 02/2011 - 86
THE BEST OF INTIMA – 02/2011 - 87
THE BEST OF INTIMA – 02/2011 - - Chantelle, Curvy Kate, Cosabella
THE BEST OF INTIMA – 02/2011 - 89
THE BEST OF INTIMA – 02/2011 - - Huit, Barbara, Berlei
THE BEST OF INTIMA – 02/2011 - 91
THE BEST OF INTIMA – 02/2011 - - Desigual, Christian Lacroix
THE BEST OF INTIMA – 02/2011 - 93
THE BEST OF INTIMA – 02/2011 - - Lejaby, After Eden
THE BEST OF INTIMA – 02/2011 - 95
THE BEST OF INTIMA – 02/2011 - - Coco Cavalière, Good Night Gilda
THE BEST OF INTIMA – 02/2011 - 97
THE BEST OF INTIMA – 02/2011 - - Lelo Loungewear, Calida, Empreinte
THE BEST OF INTIMA – 02/2011 - 99
THE BEST OF INTIMA – 02/2011 - - Lahco
THE BEST OF INTIMA – 02/2011 - 101
THE BEST OF INTIMA – 02/2011 - - Parah Online
THE BEST OF INTIMA – 02/2011 - 103
THE BEST OF INTIMA – 02/2011 - - 1Sol
THE BEST OF INTIMA – 02/2011 - 105
THE BEST OF INTIMA – 02/2011 - Tête à Tête - Jean-Paul Gaultier
THE BEST OF INTIMA – 02/2011 - 107
THE BEST OF INTIMA – 02/2011 - 108
THE BEST OF INTIMA – 02/2011 - 109
THE BEST OF INTIMA – 02/2011 - Photoshoot - Morning Portraits
THE BEST OF INTIMA – 02/2011 - 111
THE BEST OF INTIMA – 02/2011 - 112
THE BEST OF INTIMA – 02/2011 - 113
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THE BEST OF INTIMA – 02/2011 - 118
THE BEST OF INTIMA – 02/2011 - 119
THE BEST OF INTIMA – 02/2011 - Special Report - Shapewear: the Trend Offices Speak Out
THE BEST OF INTIMA – 02/2011 - 121
THE BEST OF INTIMA – 02/2011 - 122
THE BEST OF INTIMA – 02/2011 - 123
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THE BEST OF INTIMA – 02/2011 - 133
THE BEST OF INTIMA – 02/2011 - Interview - Chantelle
THE BEST OF INTIMA – 02/2011 - 135
THE BEST OF INTIMA – 02/2011 - Success Story - Pull-In
THE BEST OF INTIMA – 02/2011 - 137
THE BEST OF INTIMA – 02/2011 - Expert - Think Big, Mercedes Gonzalez
THE BEST OF INTIMA – 02/2011 - 139
THE BEST OF INTIMA – 02/2011 - Exclusive - A Day with a Personal Lingerie Shopper, Margaret Shrum
THE BEST OF INTIMA – 02/2011 - 141
THE BEST OF INTIMA – 02/2011 - 142
THE BEST OF INTIMA – 02/2011 - 143
THE BEST OF INTIMA – 02/2011 - 144
THE BEST OF INTIMA – 02/2011 - 145
THE BEST OF INTIMA – 02/2011 - Focus - How Can Social Technology Improve your Lingerie Business?
THE BEST OF INTIMA – 02/2011 - 147
THE BEST OF INTIMA – 02/2011 - 148
THE BEST OF INTIMA – 02/2011 - 149
THE BEST OF INTIMA – 02/2011 - IN STOCK - The brands present their items ready for order
THE BEST OF INTIMA – 02/2011 - 151
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THE BEST OF INTIMA – 02/2011 - 153
THE BEST OF INTIMA – 02/2011 - 154
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THE BEST OF INTIMA – 02/2011 - - Paula Hermanny, VIX
THE BEST OF INTIMA – 02/2011 - 157
THE BEST OF INTIMA – 02/2011 - - Arielle Shapiro, Ari Dein
THE BEST OF INTIMA – 02/2011 - 159
THE BEST OF INTIMA – 02/2011 - - Femmy Awards, Ballet Russe
THE BEST OF INTIMA – 02/2011 - 161
THE BEST OF INTIMA – 02/2011 - 162
THE BEST OF INTIMA – 02/2011 - 163
THE BEST OF INTIMA – 02/2011 - 164
THE BEST OF INTIMA – 02/2011 - 165
THE BEST OF INTIMA – 02/2011 - - Lise Charmel
THE BEST OF INTIMA – 02/2011 - 167
THE BEST OF INTIMA – 02/2011 - Business News - Dita Von Teese, HUG Awards, Andrea Billard, Affinitas
THE BEST OF INTIMA – 02/2011 - 169
THE BEST OF INTIMA – 02/2011 - Exhibition Update - Face-to-Face: Miami Swimshow and Curvexpo
THE BEST OF INTIMA – 02/2011 - 171
THE BEST OF INTIMA – 02/2011 - Calendar - Major events around the world
THE BEST OF INTIMA – 02/2011 - 173
THE BEST OF INTIMA – 02/2011 - Network News Express - News from the Network Dessous’ Magazines around the world
THE BEST OF INTIMA – 02/2011 - 175
THE BEST OF INTIMA – 02/2011 - 176
THE BEST OF INTIMA – 02/2011 - 177
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THE BEST OF INTIMA – 02/2011 - 182
THE BEST OF INTIMA – 02/2011 - 183
THE BEST OF INTIMA – 02/2011 - - Elastic
THE BEST OF INTIMA – 02/2011 - 185
THE BEST OF INTIMA – 02/2011 - - Lurex
THE BEST OF INTIMA – 02/2011 - 187
THE BEST OF INTIMA – 02/2011 - 188
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THE BEST OF INTIMA – 02/2011 - Back Cover
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