THE BEST OF INTIMA – 07/2009 - (Page 138)

Event Chantelle celebrates its 60th anniversary On May 5th 2009, Chantelle celebrated the brand’s 60th anniversary with an exclusive event in New Y ork. The luncheon took place in the private dining room at La Grenouille, a prestigious family-owned French restaurant known for its elegance and impeccable food and service. The setting was extremely inspiring and for the grand occasion Chantelle had the private room deco2 rated by a designer who incorporated pieces from the brand’s Anniversary collection, Chantelle signage and logos into the room while pieces from the collection were showcased by models. The event presided by Patrice Kretz, CEO of the Chantelle group and Sonja Winther , saw the participation of Chantelle US management and staff, many eminent socialites including Hilary Dick, Jennifer Creel, Courtney Moss and Julie Wurts as well as th important journalists. For the occasion Intima will be producing Chantelles’s 60 Anniversary cahier which will be distributed with our French magazine. 1 1. (RIGHT) SONJA WINTHER, CHANTELLE USA 2. PATRICE KRETZ, CEO OF CHANTELLE Lingerie Miami funds women’s project On February 7th, 2009 Lingerie Miami was launched at Miami’s V iscera Museum and Gardens. The innovative fund raising event featured luxurious lingerie designers to mark the creation of the first philanthropic brand established to raise awareness and funding for empowering women out of poverty via microfinance projects. Hosted by actress Eva Longoria Parker and co-hosted by super model Veronica Webb, with a key-note speech by world renowned author and philosopher Deepak Chopra, Lingerie Miami’s launch event raised $200,000 which will be donated to projects to assist women living on under a dollar a day in Brazil, Mexico and America. Built on a business model for social impact, Lingerie Miami and subsequent fund raising events showcasing the finest from the couture end of the luxury lingerie industry - Lingerie New Y ork, Lingerie LA, Lingerie Las Vegas – will have the aim of acting as the commercial fund raising arm for the 7Bar Foundation, with each event creating a platform for merchandise. Summer 09 will also see the first co-branded Lingerie Miami product launch with designer panties marking the February event. 138

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009