THE BEST OF INTIMA – 07/2009 - (Page 140)

Event Fight for the Cure with Wacoal For 10 years W acoal has supported Susan G Komen in the fight against breast cancer . While medical advances in research and treatment have helped millions of women a cure still needs to be found. For the whole of 2009 Wacoal has organized Fight for the Cure events throughout the US with complimentary fittings in a Wacoal or b.temp’t bra from a Wacoal fit specialist: for every woman who participates Wacoal will donate $2 to Komen for the Cure for breast cancer research and outreach programs. Wacoal will also donate an additional $2 for every W acoal bra, shapewear piece or b.tempt’d bra purchased at these events. IASC honors Victoria’s Secret The Intimate Apparel Square Club (IASC), the New York-based nonprofit group of lingerie industry professionals dedicated to raising funds for charities, is proud to announce that iconic lingerie and beauty retailer Victoria’s Secret will be the recipient of the 2009 HUG A ward. Victoria’s Secret CEO and President, Sharen Jester Turney will accept the HUG Award on the company’s behalf at the IASC’s annual fundraising gala scheduled for November 4 th to benefit the pediatric unit of the Howard A. Rusk Institute of Rehabilitation Medicine at NYU Langone Medical Center. “We are thrilled to have an honoree of this caliber” , said IASC President Gary Hughes, “Victoria’s Secret is an undisputed leader in lingerie, glamour and elegance and as our 2009 honoree, they have shown that they are also a brand with a lot of heart. W e anticipate this to be our best fundraising year yet.” The 2009 HUG Award dinner dance will bring together captains of industry in fashion and retailing at the elegant Pierre Hotel in New Y ork City to raise funds for the IASC’s campaign in support of pediatric treatment and rehabilitation. PHOTO: SHAREN TURNEY 00

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009