THE BEST OF INTIMA – 07/2009 - (Page 142)

Interview Ann Deal wins Award This year’s winner of the Femmy Lifetime Achievement A ward, Ann Deal, founded Fashion Forms in 1993 after a sound career in the industry with the mission to deliver the newest and the best non-surgical breast enhancing bras and bra accessories for every occasion. Since then her creations have made history. A woman profoundly devoted to her business as well as her community, Ann Deal has drive and inspiration. The Best of Intima magazine wanted to find out more about her and her company. as no one else is allowed to manufacture in our facilities. What ar e your priorities at the moment? ANN DEAL FOUNDER AND CEO OF FASHION FORMS At Market in August, we will introduce “The Bra Book: the Fashion Formula to Finding the What wer e your principal aims when Perfect Bra” which gives women advice on fit you founded Fashion For ms in 1993? for comfortable wearing. Written by Jené’ When I founded Fashion Forms, I wanted to Luciani and with an introduction by me, Fashion make intimate apparel accessories that would Forms has purchased 20,000 copies which solve women’s under dressing concerns. Not we will sell on our online retailer , www.lingeriesolutions.com in addition to our Fashion in my wildest dreams would I have expected Forms outlets. The 20,000 copies purchased these products to change the lives of so for Fashion Forms will have a cover specifically many women. How is the company str uctured and designed to fit with the packaging of our how many employees does it have? current products. We have 75 employees at our V entura County I’m sure you are proud of all the Fashion Form products. Could you pinpoint one Headquarters. Many of our employees have been with me since 1993, the year I founded in particular which has been particularly revolutionary and innovative? Fashion Forms. Your collections ar e sold both in speI am very proud to say that after two years in cialty stores and in department stores. the making, Fashion Forms has just introduced Where are you looking to expand? the first Wrap Bra. This is the first strapless At the moment, I am focusing on the interna- bra that won’t fall off or fall down. The Fashion tional expansion of Fashion Forms. With a Forms Wrap Bra contours and conforms to presence in Galleries Lafayette in Paris, British the body comfortably with unique adjustable Home Stores (BHS) and Selfridges in England, velcro side closures on both sides that adjust we have truly expanded our international bu- to any shape for sizes 34-38, B, C D. Winning the Lifetime Achievement siness over the last year and a half. I am Award must have been very rewarding. looking to Russia and the Middle East next! Fashion Forms appeals to the woman who wants to feel sexier shapelier and free without When I first began my career , I never even , thought of becoming an entrepreneur as resorting to surgery. Please tell us a little about your pr o- women were secretaries or teachers. Choosing duction plants. to become a buyer was the wisest decision I We ship silicone from the US to apply to our ever made. I tell young women that anything products at our factories in China and we are is possible. Although our economy is expeextremely compliant under directions from riencing some difficult times, women should major retailers in the US in the Asian factories. not let this hinder them from achieving their Fashion Forms is exclusive to our factories life-long goals. Who do the Fashion For ms pr oducts appeal to? As a successful business woman what advice would you give other business women in these difficult times? 142 http://www.www.lingeriesolutions.com http://www.www.lingeriesolutions.com

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009