THE BEST OF INTIMA – 07/2009 - (Page 156)

Exhibition update Curve keeps going It’s not easy being a trade show today , how has Curve reacted to the difficulties of the past year? Despite the very difficult situation trade shows have been experiencing since the economic downturn, the extremely dynamic organizers of CurveNY and CurveNV keep on going relentlessly and have multiplied their actions to make their shows still worthwhile. The Best of Intima met with Jean-Luc Teinturier, President of Curve. CURVE NEW YORK Since November 17,2008 ,Curve is the only Eurovet is the leader in lingerie and swimwear qualitative lingerie show in the US covering the shows with a presence in Paris, Hong Kong and entire US market with its presence in New Y ork Shanghai. Curve is the qualitative format for and Las Vegas. lingerie and swimwear professionals in the USA. Exhibiting makes more sense than ever especially We have started to leverage out our marketing in these challenging economic times with travelling strengths and synergies, this is just the beginning budgets being reduced. The though. French brands joined Curve How do you see the future along with other brands making of European brands in the the combined offering a much US considering the dollar’s stronger show and certainly weakness? more appealing to all serious It is certainly challenging today lingerie and swimwear buyers. but I believe the design, quality Buyers can make appointments and creativity can justify higher prior to the show with the exhipricing to the discriminative bitors through our website. consumer although high end We increased our budget to and limited. register buyers through teleJEAN-LUCTEINTURIER The European brands who wish marketing handled “in house”, regular mailings, emailing and batch faxes, using to reach out to the better consumer (but not every possible way to reach out to them. W e luxury –high end consumer) do already manufacture elsewhere than in Europe. If they don’t today , partnered with one of the largest travel agents they will tomorrow! Price is not the real issue, in New Y ork to provide buyers and exhibitors the main issue is to have reliable partners in the with very appealing prices. US: either a good agent or a good distributor . As far as concerns the exhibitors who are our We are constantly helping European brands to direct customers, we have been establishing personal relationships with them to understand connect with possible partners. Lastly , the exchange rate may turn around… their strategy and listening to their specific needs. On the other hand, ar e the US Dollar’s Lastly, we understand that temporarily some exhibitors did not show this year or have reduced favourable exchange rate and the advanced dates of Cur veNY attracting mor e Eurotheir booth size. W e have to adapt like any business and we did. We know they will be back pean buyers? in 2010. As concerns the content of the Show , We did reach out selectively to some major European department stores and some are coming we are creating free informational seminars and fashion shows in August at the Javits Conven- to NY in August to discover new North American brands. It is a limited factor though. tion Center and at the Venetian hotel. How did you benefit fr om Eurovet’s structure to develop the upcoming editions of Curve? 156

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009