THE BEST OF INTIMA – 07/2009 - (Page 158)

Exhibition update Mode City 4 universes at the starting block Between hall 3 and hall 4, four areas make it easier for the buyer to identify the offer , which is organized by style rather then by product category . Just Fashion puts together beachwear , lingerie, men’s underwear and accessories, from hip to younger lines with brands such as Pain de Sucre, Lolita Angels, Banana Moon or Bikini Bar . The Designer Label area presents famous designer lines and luxury brands such as Donna Karan New York, Juicy Couture, Max Mara as well as Maryan Mehlhorn, Shan and Gottex. In the cocooning section buyers will find mainly nightwear and loungwear brands including Derek Rose, Pluto, Le Chat oand Laurence Tavernier. To complete the offer the Essentials zone focuses on the leading intimate apparel brands among which feature Chantelle, Lise Charmel and Simone Pérèle and full breast specialists such as Empreinte as well as major names for men’s underwear such as Impetus. MODE CITY th The leading intimate apparel and beachwear trade show will take place on September 5 , 6th and 7th in Paris. Over 500 international brands will make up the largest offer of branded intimate apparel and beachwear in the world. In line with its campaign, the show won’t fail to surprise with a number of attractions and in site events as well as a party night in an unexpected location Fashion and fun New for 2009, two different trend forums will illustrate the show offer: one dedicated to beachwear and swimwear, the second showcasing summer intimates and loungewear. Catwalk selection follows the same division: intimates will be shown in the morning and beachwear in the afternoon, every day. T rends conferences will be organized with some of the major trend offices for complete information. Besides the content, the show looks at the form: Mode City’s new challenging identity was launched in 2008 with its move to Paris and is reinforced this year with several in site events, a swimming pool relax area, a partnership with the world famous bike brand Ducati – looking to target a feminine audience – and a special party at the unique Showcase Club, old boat hangar under the Alexandre III bridge, not to be missed! Fabrics for the future Intima Lounge area The Best of Intima welcomes its clients and readers at the Intima Lounge, a vast relaxing area situated just by the main entrance. The teams of the 10 NetworkDessous magazines will be there, an unique opportunity to drop your press release, the pictures of you store or simply get to introduce yourself. Coffee all day long and champagne bar from 5pm. Even if you are a retailer a quick visit at Interfilière , is highly recommended. The fabric show is an unique source of inspiration, where creativity and technical prowess, know-how and fabrics innovation come together to translate and anticipate tomorrow’s fashion trends. This session, Winter 2010/11 collections are highlighted in a central forum organized in 4 themes: Doll’s House, all about co lors, freshness, humour and all the charm of effervescent and energetic combinations; Cottage crafts where a “hand-made” feel lends an extra dose of spirituality and humanity; Strange & beautiful or the luxury of bold contrasts, somewhere between organic sensuality and technical precision; Soft Architecture where volumes, structures and a graphic spirit sketch out a new version of simplicity . Not to be missed, the innovative fabrics and prototype forum produced with the support of some of the exhibitors to cast a glance on summer 2011. 158

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009