THE BEST OF INTIMA – 07/2009 - (Page 16)

Newer notables FRANKIE MORELLO OPENED ITS FIRST MILAN, I TALY ON FEBRUARY 26TH 2009. WITH AN ELEGANTLY INTRIGUING CONCEPT THE STORE IS THE FIRST STEP OF A PROJECT WHICH AIMS TO OPEN 10 BOUTIQUES OVER THE NEXT THREE YEARS. FLAGSHIP STORE IN Frankie Morello By opening the first flagship store in the center of Milan, Pierfrancesco Gigliotti and Maurizio Modica, the heart and soul of the brand, aimed to create a store which went beyond the idea of shopping and embraced the concept of a space where emotions are key, making it ideal also to be used for exhibitions and events. Designed in collaboration with BPM Studio the store measures an area of 2153 ft2 and contains 2800 pieces of furniture and fixtures which create 8 “homey trunks” , a concept inspired by the works of artist Jorge de Oteiza, whereby the layout of the store can be continually changed according to the season and to the events staged. Inside, the distinctive trunks have oak paneling while on the outside they are sheathed in textiles with large stitching, which can also be interchanged to match or contrast collections. Neutral colors form the canvas of the store, including warm grays and sand, with a cement floor and oak beams . A natural lighting enhances the items on show which are comprised of all the Frankie Morello collections. Men and women’s intimate apparel and swimwear have a special dedicated section which also includes sportswear and t-shirts and is decorated with visuals of intimate apparel collections. Frankie Morello – Milan – Italy 16

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009