THE BEST OF INTIMA – 07/2009 - (Page 164)

Network News FRANCE Intima launches Intima Defilés, express For the fifth edition of the Esmod/Soyelle competition, students of the school’s intimate apparel course had the opportunity to design their model on a theme of their choice. Congratulations go to Mélanie Viallon, who was awarded first prize for her creation entitled “Déshabille-moi”. Our press group’s French magazine Intima launched Intima Defilés, the first and only trade magazine totally focused on the decoding of fashion trends presented at the catwalk shows. A vailable at selected newsagents at the end of April, following closure of the catwalks, the magazine is also available at the major fashion libraries in Paris. Intima Defilés is an extremely useful work tool for designers and their creative team as well as for buyers providing them with exhaustive information on the following season’s key themes. Brands advertising in Intima Defilés are able to benefit from an advantageous offer giving them the opportunity to appear also in Linea Intima Sfilate distributed in Italy. Intima Defilés and Linea Intima Sfilate will return in November with beach wear catwalks from the major fashion weeks. Intima partner of Evolution Days Having been present at the show since its creation and acting as media partner of the show organizer Eurovet, Intima confirmed its participation at the June edition. Thanks to the distribution of coupons all visitors at the show had the opportunity of picking up a free copy of Intima Defilés. Despite the show only lasted one day, no magazines were left! Chantelle chooses Intima for its Cahier Intima in the Triumph Inspiration Awards Jury For the second time the Triumph Inspiration Awards invited students of the world’s most prestigious design schools to create a lingerie set inspired by the theme of icons. Intima was asked to participate in the Jury of industry professionals for the French final which awarded first prize to V ina Jung for her amazing set V olume Play . The best of luck to all in the grand international final to take place on September 23rd in Milan, Italy. Founded in 1949, this year Chantelle celebrated its 60th anniversary 60 years of activity during which the French leading brand has continued to combine corsetry craftsman ship with criteria of comfort, quality and exclusivity. To celebrate the event Chantelle entrusted Intima with the creation of its anniversary cahier which will be distributed with the September issue of the French magazine. Intima supports young designers USA As in previous editions, Intima expressed its The Femmy Awards Gala is a highly awaited support for young talented designers by par- industry event and the fundraising vehicle ticipating as a member of the Soyelle Jury. which enables the Underfashion Club to sup- The Best of Intima at the Femmy Awards 164

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009