THE BEST OF INTIMA – 07/2009 - (Page 22)

Newer notables FOR ALWAYS PUTTING FORWARD THE BEST ITEMS FOR CHILDREN, PETIT BATEAU HAS INCREASINGLY BEEN TURNING ITS ATTENTION TO ADULTS. IN LINE WITH THIS NEW OUTLOOK, ON JULY 29TH THE BRAND UNVEILED ITS FIRST STORE IN PARIS ENTIRELY DEDICATED TO AN ADULT CLIENTELE. KNOWN Petit Bateau The brand which has always been something of a cult for children is now becoming so even for grown ups and in March 2009 clients had the opportunity of discovering the brand’s latest concept: a store finally dedicated to them. The opening is one of many developments which have involved the brand lately, including a renewed image and a campaign signed by Ben Valsson as well as the introduction of sizes for twenty year olds in its collections. But above all the opening of this new space was completed by the launch of the “Mixte” mini internet site showcasing the new Mixte collection with men’s/women’s ranges made up of unisex pieces, timeless and always in fashion. With a sales surface of 753 ft2, the ambiance inside the store is refined with soft hues, wooden floors, light colored furniture and small spotlights on the ceiling, thereby following the Petit Bateau style code. Further, inside the store ample space is given to visuals presenting the latest collections. All the men’s and women’s collections are carefully presented divided by product category and by color, including underwear, homewear, outerwear but also the renowned blouses, high waist panties, light T-shirts also offered in linen… without forgetting the lovely accessories! Petit Bateau – Paris – France 22

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009