THE BEST OF INTIMA – 07/2009 - (Page 28)

Newer notables THE NEW ARIANNE STORE IN SYDNEY WAS UNVEILED ON JUNE 11TH 2009 AT THE QUEEN VICTORIA BUILDING. ITS ROMANTIC STORY TALE AMBIENCE IS CAPTIVATING AND MAKES IT A FAVORITE AMONG LOCAL SHOPPERS AT THE MALL. Arianne Back in 2002 Douglas Reedy was selling Arianne wholesale to Australian stores. The interest in the brand was such that it spurred him to open his own boutique in 2005 in Sydney’s Paddington district. In June 2009 Douglas and Christine Reedy finally decided to move to a more atmospheric and inspiring location: the Queen Victoria Building in George St, an 1898 construction reminiscent of a grand manor which houses a popular upscale shopping mall. Walk by traffic outside the store is plentiful and passers by love Arianne’s two visually enticing windows; for the opening the store even had live models and became quite the talk of the town! Inside the boutique reflects the character of the Arianne brand: intimate and elegant with playful sensuality. With subtle and soft lighting, the boutique presents merchandise laid out in a feminine and theatrical manner, on busts, mannequins and hanging inside white wardrobes. Pieces range from very sexy to ultra romantic and will include something special for all women from the collections of Arianne nightwear, loungewear and daywear, as well as Pleasure State corsetry which can be tried on in one of the three petite powder room-style fitting rooms. Arianne – Sydney – Australia 28

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009