THE BEST OF INTIMA – 07/2009 - (Page 60)

Talent The quality of Italian products infused with original and innovative creativity from Sweden: Giada Furgeri and Danielle Churchman met at the Milan IED Institute and after graduation decided to launch their own beachwear brand. Their personalities combined give a perfect chemistry while their names put together have given the brand its name:giadadanielle. With its clean essential style the brand gives today’s woman an alternative to the more than abundant offer of items with prints and layerings. “Less is more” is the motto of the designer duo who from their first SS10 collection are focusing on a total elegance look with 11 swimsuits in elasthane ad microfiber textiles as well as 5 cotton/silk resort items. Originally styled bikinis and one piece suits sensually drape the body in neutral tonalities - white, black, grey, skin plus one seasonal fashion color - exclusively in solid colors with contrasting inserts. Cuts are intentionally male inspired and reinterpreted in a sexy and feminine key: influenced by corsetry the duo also play on the destructurization of shapes without resorting to the use of hard binding. The study of creative details and finishing touches is evident in every model and follows a precise stylistic code: piping and strategically positioned pleats enhance shapes without overdoing them; double briefs and ribbing effects make the items unique. T o complement the beachwear line giadadanielle offers a range of bags in various colors (from maxi bags to purses): made of real car safety belts, water and UV ray resistant, they are perfect to go from the city to the beach, or from the office to a pool party. Giada Furgeri and Danielle Churchman 60

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009