THE BEST OF INTIMA – 07/2009 - (Page 92)

Launching Fruit De La Passion comes to the US Fruit de la Passion, the renowned Brazilian lingerie brand founded 15 years ago by sisters Cecilia Bourdon and Marie Alba Romeu, is making its North American debut this August. The brand which will be exclusively distributed on the North American market by the US based company Passion Products will present 8 collections of day and night lingerie: Italian Chic, Fruit Fatale Milan, Veronese, Garden of Eden, Shalimar, Perfect Fusion, Freedom “Wildcat” and Playing Cats. The collections are luxuriously manufactured with the finest quality fabrics, embroidery , laces and rib bons while many pieces are decorated with Swarovski crystals. Creativity, technology and quality together with comfort and style are extremely important factors for Fruit de la Passion who thanks to its manufacturing facilities in Brazil guarantees an innovative production technology and timely deliveries. HOTmilk charms America In a bold new campaign which promises to push the boundaries of pregnancy and nursing lingerie with its much anticipated release, HOTmilk Lingerie have brought a provocative and powerful collection to the market. Recall your favourite fairytale heroine – and empower her! The HOTmilk woman is sexy, strong and scintillating. She is at her most feminine, she bewitches and beguiles… The collection is based around fairytale and fantasy, the desire for a woman to feel radiant and desirable. In recognising that pregnancy and being a new mother can be a challenging time in a woman’s life, the designers have created feminine, sensual garments which enable you to believe fairytales do come true. The new collection encompasses silky satins, exquisite lace, diamantes, feminine prints, sexy seductive nightwear and chic styling that still allows for the practicalities of discreet feeding, comfort and well supported silhouettes. 92

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009