THE BEST OF INTIMA – 07/2009 - (Page 94)

Launching Irresistibly Zinke Launched on the market at the beginning of 2009 Zinke’s lingerie line has irresistible charm. Following their debut collection Goodnight Lovely Zinke presents its spring/summer 2010 col, lection Electric Girl adding 13 new edgy looks. The collection embraces a versatile mix-andmatch concept serving everything from sexy lingerie to loungewear to a fresh approach in daily wear. The new styles can be layered, worn under clothing, over clothes, or simply worn solo. Prices range from $35 to $120 (retail), and all pieces run small to large. The new collection, saturated in rich, vibrant hues, includes a playful tiered babydoll and a sexy teddy , both in a silk chiffon boho-inspired print; a flirty silk-blend romper in deep fuchsia; a lush silk satin chiffon robe in moody shades of fuchsia and blue; and a cheeky silk bralet and boyshort both in scarlet, rose, magenta, peach, black and electric blue. Added style details include lace, embellished buttons and unexpected touches of gold. The young-minded, fun line appeals to everyone from trend-setting “Gossip Girl” teenagers to chic “Sex and the City” women. Discovering Jenna Leigh Jenna Leigh, is a new lingerie and intimates brand wich brings together perfect precise fit with high fashion attitude satisfying both daily indulgence and special occasion looks. Jenna’s designs flaunt ultra-chic style and sophisticated technical details fused with the need for comfort and practicality , reinventing garters, skirts and rompers as key pieces. The SS 10 collection features neutral colors including charcoal gray, white, ivory, champagne and black, with pops of color such as lavender , coral and pastel yellow and sea foam green. The collection includes several push-up and plunge bra styles, wireless bras, a range of sleepwear and bloomers; also bodysuits, string thongs with delicate lace bands, a tanga with thick lace trim and a funky skirted garter with cross-over detail at the back providing a good balance of feminine delicate details and sleek fashion forward pieces. 94

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009