THE BEST OF INTIMA – 07/2009 - (Page 98)

Launching Maidenform’s Total Solution Bra Total Solution is Maidenform’s newest break through collection of bras, uniquely designed with patentpending SMARTZONE™ cup technology which lifts, contours and rejuvenates the shape of the bust-line. The cut-and-sew feature offers great fit and maximizes the versatility to wear under any outfit. A sling feature is inserted in the base of the foam to lift the bust while a bump insert is placed at the cup platform to fill in the bust tissue; the top of the cup is made from two-way stretch foam that contours with fit flexibility. The tailored T -shirt bra uses a luxurious satin fabric that is soft to the touch and lies flat under clothes. The embellished version employs ultra-feminine lace detailing in the cup and wing, while the two-ply mesh wing offers smooth shaping under clothes with no irritating elastics against the skin. Cosabella Smooth in bamboo After a year of research and development Cosabella unveiled the latest innovation in shapewear, Cosabella Smooth. Offering superior smoothness and breathability as a quality of the organic bamboo fabric, the initial collection consists of seven basic shapewear items including a camisole, underwire camisole, shorts, high-brief bikini, high-brief thong, deep plunge teddy and high waist shorts. Sizes range from small to extra large and are designed to target precise problem areas. Intended as every day control wear at a medium compression Cosabella Smooth allows the wearer a full day of comfort while streamlining the figure, further it has all the added benefits of the garment’s bamboo fibers while staying comparable with non-bamboo shapewear price points. Guido Campello, VP for Product Innovation at Cosabella stated, “Cosabella has always worked on bringing innerwear to outerwear by bringing fashion colors to basics. Shapewear is ready for this next step.” 98

Table of Contents for the Digital Edition of THE BEST OF INTIMA – 07/2009

Contents and Index
Shop Scouting Wolrdwide - BOI's Selection from Asia to Europe
Newer Notables
- Hakuna Matata
- Eres
- Frankie Morello
- Misa
- Shan
- Petit Bateau
- Printemps
- Barbara's New Beginnings
- Arianne
- Romantika
- Passionata
BOI's Survey - What really sells in focus
Expert - Trends to shine through economic gloom (part2)
Retail News - Aimer, Elizabeth Hurley
Photo shoot - Hide and seek
SS 09/10 Lingerie Trends
Talent
- Giadadanielle
- Patrice Catanzaro
Brand New
- Parah, Armani
- Made by Niki
- Panos Emporio, Jog
- Shocking Princess, Edith Desmarais
- la Fée Verte, Porzia T
- Lejaby, Save the Queen
- Andrès Sardà
Photo shoot - Above and beyond
Tête à tête - Stella McCartney
Launching
- Hot Milk, Fruit de la Passion
- Jenna Leigh, Zinke
- Equmen, Between the Sheets
- Cosabella, Maidenform
- Britta Uschkamp, Maison Close
Portrait
- All about Martha Rey
- Graffinis by Paul Cartelli
In Stock - Brands' in stock items ready for order
SS 09/10 Beachwear Trends
Event
- Femmy Gala 2009, Hollywood Glamour
- Va Bien's first 30 years
- Chantelle’s 60th Anniversary, Lingerie Miami
- Hug Awards 2009, Wacoal (Fights for the Cure)
Interview - Ann Deal wins award
Report - Think Green at the Underfashion Club
Business News - Oroblù, Maidenform, Secret Curves, MY Lingerie, Iconix
Undercover
Exhibition update
- Curve
- Mode City
- Mare di Moda
- Calendar
Network Express - Network Dessous' ten wroldwide magazines
Expo - The Lace Experience
Fabric News - Recticel, Radici Spandex, Maglificio Ripa, Lycra
Fabric trends - F/W10 key fabric trends

THE BEST OF INTIMA – 07/2009