THE BEST OF INTIMA – BIANNUAL – JULY 2008 - (Page 156)

Business News New showroom for Samantha Chang Two important announcements for the season involve Samantha Chang. The designer has opened Showroom 1 1 2 2, in the heart of Soho, New York, a trend driven “concept showroom” that features directional highend lingerie, corsetry, swimwear, accessories, women’s ready-to-wear, homewear and home décor. Showroom 1 1 2 2 is designed to create a 21st century buying experience in a cozy airy loft, away from the traditional lingerie and garment district. On show an extensive selection of products that Chang has brought in from Italy, France, England and the local US market. Collections include Cadolle from Paris, Janet Reger and Caro from London, Vivis from Milan, Theories of Leisure, L-Straps and Poet from New York. Further, Samantha Chang is launching two new brands for Spring 2009: dream by Samantha Chang, a contemporary sleepwear and loungewear collection, and Glimpse, a sophisticated daywear collection. Both collections, also on view at 1 1 2 2, are made from top quality fabrics from Europe where the collections are also manufactured. David Beckham for Armani at Macy’s On June 18th David Beckham, the renowned soccer player and a good friend of Giorgio Armani’s unveiled a giant mural featuring an image from the new Emporio Armani Underwear advertising campaign for Fall/ Winter 2008-09 at Macy’s in San Francisco.The mural overlooks an outdoor amphitheatre adjacent to Macy’s with seating for 6,000 spectators, where David Beckham was also able to personally meet hundreds of Emporio Armani Underwear customers. The new advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. The first advertising campaign featuring David Beckham, which was shot on location in Los Angeles by Mert Alas and Marcus Piggott, debuted with a special gatefold in the February edition of Vanity Fair USA. On this occasion the new campaign will again have its print magazine debut in the August edition of Vanity Fair USA. The close union between Giorgio Armani and the world of sport, and particularly soccer, is well-documented. Over the years the designer has dressed many of the world’s great players including Ronaldo, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka’. Giorgio Armani was the first fashion designer to select a soccer player as a testimonial when David James famously appeared in his Spring/Summer 1996 Armani Jeans campaign. Since then Andriy Shevchenko and Kaka’ have also been testimonials for the designer. DAVID BECKHAM

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – JULY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES - Kiki de Montparnasse
- Isabella’s Fine Lingerie
- Etam Lingerie
- Coeur Pistache
- Tanya Bulhoes
- Arthur
- Taye Brasil
- Balls
- Le66
PHOTO SHOOT - Summer in the city
TETE-À-TETE - John Galliano
PHOTO SHOOT - Private Room
PORTRAIT - Wendy Glez
LAUNCHING - Nicole Miller, Marie Jo
- Hale Bob, Niki shapewear
- Jezebel
- Claire Pettibone
LINGERIE TRENDS S/S 09 - Delicate innocence
- Air of refinement
- Blooming cocktail
- Eco poetry
- Ethnic modernity
TALENT - Maud and Marjorie
BEACHWEAR TRENDS S/S 09 - Precious glimmer
- Fresh clear water
- Enchanted gardens
- Vernissage
- Exotic lands
THE BEST SHOP AWARDS
EVENT - Komar
- Chantelle, Radici
- Hug Award
INTERVIEW - Bob Vitale, Wacoal
- Anthony Verbaeys, Marie Jo
- Sophie Drouad, Lou
WHO’S WHO
EXCLUSIVE - Secrets
BUSINESS NEWS - Ea Lingerie
- Donna Karan, Fashion Ribbon
- Samantha Chang, Armani
EVENT - The Femmy Awards
EXPERT - Growing your business during hard times
MARKET OVERVIEW - Russia for everybody
EXHIBITION UPDATE - Lingerie Americas
- Curve
- Mode City
EXCLUSIVE - Intima’s T-shirt no.5
NETWORK EXPRESS - Network Dessous’ 10 worldwide magazines
CALENDAR - Major trade fairs around the world
BEST SELLERS - Brands’ best-selling items for F/W 08
EXCLUSIVE - The Green Factory
FABRIC NEWS - Eurojersey, Dow Fibers, Aquafil
FABRIC TRENDS F/W09 - Sweet glamour
- Sensual skin
- Red passion
- Baroque allure
- Light & shadow

THE BEST OF INTIMA – BIANNUAL – JULY 2008