THE BEST OF INTIMA – BIANNUAL – JULY 2008 - (Page 168)

Market overview Russia for everybody After covering the extraordinary development of Orchidée Sauvage, and publishing an extensive report on the country in January 2006, The Best of Intima meets Reinhard Dopfer, Director of the German-based consulting company ITMM and one of the major experts on the Russian lingerie industry. The rise of households’ buying power There are numerous economic indicators confirming the extraordinary dynamic evolution of a country few people talk about. The strong rise in the Russian GDP translates into an average salary of 12,200 USD (in opposition to, for example, 31,900 USD in Germany). Capital gains on investments are nearing 10 to 12%, salaries are going through a positive and stable growth of approximately 12% per year if not more, and the increase in loans brings more financial flexibility to households. Additionally, the State has committed to large investments over the next five years in the infrastructure, energy, production and construction industries as well as in the service sector, for a total of 800 billion dollars, which will consequently increase the amount of better paid jobs. In this stable and regular growth environment, a new social group is being created and, in addition to the 36 billionaires and 103,000 millionaires pre- sently listed, a large middle class is emerging in the country’s major cities. The new consumer trends of an entire population, who has large access to a certain level of comfort, stimulates investments in housing, shopping centres and business centers that emerge at a remarkable rate, easily comparable to Asian capitals. In 2006, the country’s eleven main cities already counted 230 shopping centers, in opposition to 136 in the capital. During 2007 only, Moscow saw the emergence of an additional 20 shopping malls covering a surface of 1 million square metres of commercial space (see table 2). The rise of mass consumption Access to mass consumption also translates into new needs in terms of demand, which largely affect the structure of distribution. Indeed, Table 3 shows the different criteria defining the choice of consumers in regards to product lines. For example, while the appearance of the retail outlet comes first in the decision to purchase a luxury item, it comes third, after the design and the fit of the garment, in the purchase of a middle entry to high range product; Revenues by social class category, Russia 2006 this criteria comes last when it comes to entry level products. The quality and the material used remain important elements for the purchasing of middle to high range products but the importance of the brand still comes before the fit in the decision of luxury products purchases. It is interesting to point out that whatever the range, the origin of the products does not have any impact on the choice of the purchase. As concerns the lingerie industry, ITMM estimates that out of a 2,964 billion dollar total value, only 440 million USD can be attributed to the luxury segment (250 to 500 million USD as a whole), Source: ITMM

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – JULY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES - Kiki de Montparnasse
- Isabella’s Fine Lingerie
- Etam Lingerie
- Coeur Pistache
- Tanya Bulhoes
- Arthur
- Taye Brasil
- Balls
- Le66
PHOTO SHOOT - Summer in the city
TETE-À-TETE - John Galliano
PHOTO SHOOT - Private Room
PORTRAIT - Wendy Glez
LAUNCHING - Nicole Miller, Marie Jo
- Hale Bob, Niki shapewear
- Jezebel
- Claire Pettibone
LINGERIE TRENDS S/S 09 - Delicate innocence
- Air of refinement
- Blooming cocktail
- Eco poetry
- Ethnic modernity
TALENT - Maud and Marjorie
BEACHWEAR TRENDS S/S 09 - Precious glimmer
- Fresh clear water
- Enchanted gardens
- Vernissage
- Exotic lands
THE BEST SHOP AWARDS
EVENT - Komar
- Chantelle, Radici
- Hug Award
INTERVIEW - Bob Vitale, Wacoal
- Anthony Verbaeys, Marie Jo
- Sophie Drouad, Lou
WHO’S WHO
EXCLUSIVE - Secrets
BUSINESS NEWS - Ea Lingerie
- Donna Karan, Fashion Ribbon
- Samantha Chang, Armani
EVENT - The Femmy Awards
EXPERT - Growing your business during hard times
MARKET OVERVIEW - Russia for everybody
EXHIBITION UPDATE - Lingerie Americas
- Curve
- Mode City
EXCLUSIVE - Intima’s T-shirt no.5
NETWORK EXPRESS - Network Dessous’ 10 worldwide magazines
CALENDAR - Major trade fairs around the world
BEST SELLERS - Brands’ best-selling items for F/W 08
EXCLUSIVE - The Green Factory
FABRIC NEWS - Eurojersey, Dow Fibers, Aquafil
FABRIC TRENDS F/W09 - Sweet glamour
- Sensual skin
- Red passion
- Baroque allure
- Light & shadow

THE BEST OF INTIMA – BIANNUAL – JULY 2008