THE BEST OF INTIMA – BIANNUAL – JULY 2008 - (Page 174)

Exhibition Update NETWORK DESSOUS STAND, LYON MODE CITY 2008 Mode City, first round in Paris For the first time Mode City will move from its historical Lyon venue to Paris where it will be staged from September 6th to 8th at the Paris Expo. A highly awaited event dedicated to beachwear, summer lingerie, loungewear and sportswear in a truly cosmopolitan setting meant to increase potential. A brand new show The forthcoming edition of Mode City will be held on September 6th - 8th 2008 at Porte de Versailles in Paris: a strategic decision but also a veritable financial challenge in an ever more demanding international context. The Lyon Mode City and Interfilière Lyon trade fairs have been major beachwear and summer lingerie fashion events, bringing together all the key players in the industry, from fibres to finished products. After nearly 20 years’ regular growth in Lyon, Mode City and Interfilière have experienced a number of considerable changes over the last few years. Eurovet, the show organizer, has chosen the capital as the new venue for these events, whose ambition is to renew and refocus in order to envisage the future with serenity. Called for by the majority of players in the market, the relocation of a renewed and dynamized version of Mode City and Interfilière within the wave of fashion trade fairs in Paris in September, will offer exhibitors and visitors immediate new benefits, enabling them to take advantage of market synergies between ready-to-wear and beachwear and giving them a comprehensive overview of the fashion offering for summer 2009. The new positioning proposed by Eurovet lends the forthcoming session of Mode City and Interfilière a totally innovative character, capable of promot top-end fashion with a confirmed objec174 tive of safeguarding the selectivity of the range presented. Figures and events To make it easier for both exhibitors and visitors for the September 2008 edition Mode City is proposing a new segmentation based on four themes: Young Fashion, Designer Labels and Creation, Cocooning, The Essentials. The three business days will bring together four fashion worlds for a total of 800 brands. Over 22,000 visitors are expected, with a good 70% coming from abroad. Mode City will stage a serious of events geared to representing the market at its best, including two fashion shows a day and a good 20 themed talks. The Launch evening (Saturday September 6th) will be the place to celebrate the arrival of Mode City in Paris and all visitors are invited. The Network Dessous stand and the Group’s magazines will of course be present at Mode City to welcome visitors, provide excellent networking opportunities and listen to your impressions on this new exciting event, come by and visit us. NETWORK DESSOUS STAND, MODE CITY 2008

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – JULY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES - Kiki de Montparnasse
- Isabella’s Fine Lingerie
- Etam Lingerie
- Coeur Pistache
- Tanya Bulhoes
- Arthur
- Taye Brasil
- Balls
- Le66
PHOTO SHOOT - Summer in the city
TETE-À-TETE - John Galliano
PHOTO SHOOT - Private Room
PORTRAIT - Wendy Glez
LAUNCHING - Nicole Miller, Marie Jo
- Hale Bob, Niki shapewear
- Jezebel
- Claire Pettibone
LINGERIE TRENDS S/S 09 - Delicate innocence
- Air of refinement
- Blooming cocktail
- Eco poetry
- Ethnic modernity
TALENT - Maud and Marjorie
BEACHWEAR TRENDS S/S 09 - Precious glimmer
- Fresh clear water
- Enchanted gardens
- Vernissage
- Exotic lands
THE BEST SHOP AWARDS
EVENT - Komar
- Chantelle, Radici
- Hug Award
INTERVIEW - Bob Vitale, Wacoal
- Anthony Verbaeys, Marie Jo
- Sophie Drouad, Lou
WHO’S WHO
EXCLUSIVE - Secrets
BUSINESS NEWS - Ea Lingerie
- Donna Karan, Fashion Ribbon
- Samantha Chang, Armani
EVENT - The Femmy Awards
EXPERT - Growing your business during hard times
MARKET OVERVIEW - Russia for everybody
EXHIBITION UPDATE - Lingerie Americas
- Curve
- Mode City
EXCLUSIVE - Intima’s T-shirt no.5
NETWORK EXPRESS - Network Dessous’ 10 worldwide magazines
CALENDAR - Major trade fairs around the world
BEST SELLERS - Brands’ best-selling items for F/W 08
EXCLUSIVE - The Green Factory
FABRIC NEWS - Eurojersey, Dow Fibers, Aquafil
FABRIC TRENDS F/W09 - Sweet glamour
- Sensual skin
- Red passion
- Baroque allure
- Light & shadow

THE BEST OF INTIMA – BIANNUAL – JULY 2008