THE BEST OF INTIMA – BIANNUAL – JULY 2008 - (Page 36)

Newer notables IN JUNE 2007, BERLIN SAW THE OPENING OF BALLS, A NEW BOUTIQUE DEDICATED TO MEN’S UNDERWEAR. LOCATED ON THE ROSALUXEMBOURG STRASSE, A MAJOR SHOPPING HIGH STREET OF THE GERMAN CAPITAL, THIS NEW MEN’S GROOMING TEMPLE IS THE WORK OF LINGERIE DESIGNER ATTRACT GENTLEMEN. CLAUDIA KLEINERT. A BOUTIQUE WHICH CERTAINLY KNOWS HOW TO Balls In an original décor which is a cross between a trendy modern showroom and a traditional hunter’s house, Balls attracts its male who clientele adore the rustic style which characterizes it: the dark floor and the furniture are in contrast with the light contemporary wallpaper with bird and foliage motifs, while the color scheme is a palette following dark brown to light beige chromatic variations. Thanks to the authentic masculine atmosphere coupled with an excellent customer service provided by the owner of the store, Balls has quickly become a reference point in Berlin. Its proximity to Blush- the female lingerie boutique that Claudia already owns- is a considerable advantage as it attracts a loyal clientele: “After purchasing their own lingerie, women visit Balls to shop for their man”, states the designer and owner. Amongst the brands on offer, major international names: Armani, Bjorn Borg, Hanro, Jockey and Zimmerli. Accessories including wash bags, socks by Falke and Churchs loafers are also available as well as male grooming products by Liebling Berlin. Balls also presents its own line of pajamas and dressing gowns. Varied and carefully selected, the offer includes “just about everything a man needs”, Claudia’s leitmotiv. We believe her. Balls, Berlin – Germany

Table of Contents for the Digital Edition of THE BEST OF INTIMA – BIANNUAL – JULY 2008

Cover
CONTENTS
EDITORIAL
SHOP SCOUTINGWORLDWIDE - Boi’s selection from Asia to Europe
NEWER NOTABLES - Kiki de Montparnasse
- Isabella’s Fine Lingerie
- Etam Lingerie
- Coeur Pistache
- Tanya Bulhoes
- Arthur
- Taye Brasil
- Balls
- Le66
PHOTO SHOOT - Summer in the city
TETE-À-TETE - John Galliano
PHOTO SHOOT - Private Room
PORTRAIT - Wendy Glez
LAUNCHING - Nicole Miller, Marie Jo
- Hale Bob, Niki shapewear
- Jezebel
- Claire Pettibone
LINGERIE TRENDS S/S 09 - Delicate innocence
- Air of refinement
- Blooming cocktail
- Eco poetry
- Ethnic modernity
TALENT - Maud and Marjorie
BEACHWEAR TRENDS S/S 09 - Precious glimmer
- Fresh clear water
- Enchanted gardens
- Vernissage
- Exotic lands
THE BEST SHOP AWARDS
EVENT - Komar
- Chantelle, Radici
- Hug Award
INTERVIEW - Bob Vitale, Wacoal
- Anthony Verbaeys, Marie Jo
- Sophie Drouad, Lou
WHO’S WHO
EXCLUSIVE - Secrets
BUSINESS NEWS - Ea Lingerie
- Donna Karan, Fashion Ribbon
- Samantha Chang, Armani
EVENT - The Femmy Awards
EXPERT - Growing your business during hard times
MARKET OVERVIEW - Russia for everybody
EXHIBITION UPDATE - Lingerie Americas
- Curve
- Mode City
EXCLUSIVE - Intima’s T-shirt no.5
NETWORK EXPRESS - Network Dessous’ 10 worldwide magazines
CALENDAR - Major trade fairs around the world
BEST SELLERS - Brands’ best-selling items for F/W 08
EXCLUSIVE - The Green Factory
FABRIC NEWS - Eurojersey, Dow Fibers, Aquafil
FABRIC TRENDS F/W09 - Sweet glamour
- Sensual skin
- Red passion
- Baroque allure
- Light & shadow

THE BEST OF INTIMA – BIANNUAL – JULY 2008